5. Franchise frenzy
Universal Pictures' "F9: The Fast Saga" — the ninth installment in the "Fast and Furious" franchise — will officially top $500 million in global ticket sales Monday, according to the latest data from Comscore.
Why it matters: The milestone further solidifies F9's dominance at the box office this year and it represents a resurgence of movie-going after a year of turmoil for theaters.
Yes, but: It took a high-adrenaline, action-packed sequel from a familiar franchise to really lure people back to theaters.
- For years, movie-going has trended towards action and adventure movies that warrant a more cinematic viewing experience.
The big picture: So far, Comcast's Universal Pictures has captured a sizable amount of box office attention, per Bloomberg. The studio took the top three spots at the U.S. box office over the holiday weekend.
What to watch: Disney, which was the reigning box office champ before the pandemic in 2019, hasn't posted massive numbers at the box office this year.
- That could be due to some of its films being released in theaters in conjunction with streaming, and the studio hasn't yet released a major action franchise film.
What's next: This week, Disney will release "Black Widow," a Marvel movie on streaming in conjunction with theaters. Marvel is by far the most lucrative box office franchise of all time.