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Mornin' from Vegas, where the hashtag #VegasBorn is trending as the Golden Knights become the first NHL expansion team to make the playoffs. I'll be interviewing HootSuite CEO Ryan Holmes about brand safety on social media at Adobe's annual Digital Marketing Summit, where partnerships execs from Twitter and Facebook are also slated to speak.

New to Axios: Our twice-weekly Axios newsletter, Codebook, launches today. Guru Joe Uchill (@JoeUchill) decodes the latest in cybersecurity, including policy & defense. Don't miss out.

Watching today: NBC will host its fourth annual Innovation Day at 30 Rock for top execs in marketing and advertising. We're told Jeffrey Katzenberg will share details about his new video upstart, Wndrco. Facebook is also expected to be a hot topic. Variety’s Brian Steinberg (@bristei) will be in the room and is a good follow for updates.