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Because so much advertising and content is automatically distributed, the digital supply chain has become confusing and messy, lending itself to more ad fraud, malware, extremist content and fake news. Here's a look at how much more complicated the system has gotten over the past ten years:

Expand chart
Chart: Andrew Witherspoon / Axios

Why it matters: Digital advertising has become an unpleasant experience for nearly everyone involved:

  • For publishers: It's much harder to profit when Google and Facebook dominate the digital ad market, and when so many new ad tech players are separating them from receiving ad dollars directly.
  • For advertisers: It's easy for ads to end up on sites that host bad content or for ads to be viewed by bots instead of people
  • For consumers: The Internet has become so saturated with pesky automated ads that it's easier to either install an ad blocker or avoid some websites altogether.

What's the solution? There are a few ideas being tossed around:

  • Start over: Several premium publishers (CBS, ABC, Vox, etc.) are teaming up to create a private marketplace where they can recreate a cleaner version of the system through a non-profit called TrustX.
  • Build a new network: Other publishers have discussed using Blockchain (the technology behind Bitcoin) to create their own transparent ad networks.
  • Create financial incentives: Speaking at an advertising law policy conference in Washington last week, former Subway CMO Tony Pace said the industry should place more importance on brand value as a part of financial reporting to incentivize everyone to clean up the system.
  • Cut the crap: There's a movement by publishers to only run ads on trusted websites, which could incentivize other sites to clean up their content and stop publishing click-bait. Chase, for example, cut the number of sites they advertise on by 99% from 400,000 to 5,000 and got the same results.

Go deeper

In photos: Tokyo Olympics day 9 highlights

Team USA's Ryan Murphy, Zach Apple, Michael Andrew and Caeleb Dressel celebrate winning gold in the final of the men's 4x100m medley relay swimming event during the Tokyo 2020 Olympic Games at the Tokyo Aquatics Centre in Tokyo on Aug. 1. Photo: Odd Andersen/AFP via Getty Images

Day nine of the Tokyo Olympic Games Sunday saw the final day of swimming competition end with a historic win for Team USA.

The big picture: The U.S. men's 4x100-meter medley relay team set a new record world as they won the final and Caeleb Dressel earned a fifth gold โ€”ย becoming the fifth American to do so. Team USA's Bobby Finke won the 1,500-meter freestyle.

Trump PACs raise over $82M for first half of 2021

Former President Trump during the Conservative Political Action Conference in Dallas, Texas, on July 11. Photo: Brandon Bell/Getty Images

Former President Trump's political action committees (PACs) raised more than $82 million in the first half of 2021, per Federal Election Commission filings published on Saturday.

Why it matters: It's a significant amount for a former president who's been banned from major social media platforms. It demonstrates his ability to raise huge sums of money should he choose to run for the presidency for a third time.

Updated 6 hours ago - Sports

Olympics dashboard

Team USA's Caeleb Dressel celebrates winning gold in the final of the men's 50m freestyle swimming event at the Tokyo 2020 Olympic Gameson Sunday. Photo: Odd Andersen/AFP via Getty Images

๐Ÿšจ: Simone Biles won't compete in Olympic floor finals, individual vault or uneven bars

๐ŸŠ: U.S. wins gold in men's 4x100-meter medley relay, earning Caeleb Dressel fifth gold โ€” American Bobby Finke wins gold in men's 1,500-meter freestyle

๐ŸŠโ€โ™€๏ธ: Katie Ledecky wins gold in women's 800m freestyle

๐ŸŒ๏ธโ€โ™‚๏ธ: Golfer Xander Schauffele wins gold for U.S. by one shot

๐Ÿ‡ฌ๐Ÿ‡ง: Britain wins gold in new BMX freestyle category and gold in first-ever Olympic mixed 4x100m medley relay

๐Ÿ“ท: In photos: Tokyo Olympics day 9 highlights

๐Ÿณ๏ธโ€โšง๏ธ: Axios at the Olympics: Games grapple with trans athletes โ€” Trans athletes see the Tokyo Games as a watershed moment

Go deeper: Full Axios coverage