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Today's Smart Brevity count: 995 words, <4 minute read.
A slew of Chinese-inspired smartphone apps and products are flourishing in the U.S., adding new Chinese influences to American culture and business just as the trade conflict between the two countries intensifies, Axios' Sara Fischer reports.
Why it matters: U.S. tech giants that once inspired Chinese products in the era of PCs and the web are now borrowing moves from East Asian counterparts, mimicking their smartphone apps and innovations, as a recent in-depth China Internet Report by the South China Morning Post documents.
Driving the news: Facebook is creating an app called Thread that aims to make it easier for users to chat more intimately and frequently with their closest friends on Instagram, The Verge reports.
For Chinese users, WeChat has become a "super" app, one that broadly expands across many different services. WeChat started as a messaging app but now offers everything from ride hailing to tickets to gaming.
Shopping apps in China have also been heavily copied by U.S. tech giants like Amazon and Instagram.
Short video: The recent explosion of TikTok in the U.S., which is owned by Chinese company ByteDance, has been a wake-up call for U.S. tech giants like Snapchat, Facebook and Instagram.
The big picture: Innovation on the smartphone has flourished in China because phones were the first broadly-adopted screen there.
Be smart: Apps for social media, messaging and video are relatively easy for U.S. tech companies to replicate — they're less regulated by local governments than finance, hardware, or transportation, and less tied to physical supply chains that can be subject to trade-war tensions.
What's next: The "BAT" companies, Baidu, Alibaba and Tencent, have been increasingly investing in new companies that act as extensions to their services.
"If you're BATs, you want to invest in things you're not good at. For the most part, their core competency is social media, so they own the data. They want to make sure people use more data elsewhere — they see it as a protective shield. It helps them neutralize competitors."— Humphrey Ho, managing director of Hylink USA, China's largest independent digital advertising agency
What we're watching: Major Chinese apps have been increasingly investing both in U.S. tech companies and also in Chinese tech rivals in order to expand platforms for users to access their services. Chinese tech giant Tencent, for example, has invested both in Snapchat and Swedish music service Spotify.
Yes, but: A deepening trade conflict between China and the U.S. could restrict that type of investment.
The Long-Term Stock Exchange has raised $50 million in Series B funding led by Founders Fund, with new investors joining existing ones like Andreessen Horowitz, Obvious Ventures, and Initialized Capital, Axios' Kia Kokalitcheva reports.
Why it matters: Silicon Valley's big tech "startups" have increasingly delayed going public, in part because of the pressures of quarterly performance they must explain to stockholders. The LTSE, a brainchild of "Lean Startup" author Eric Ries, seeks to build a stock exchange without these traditional short-term pressures.
What's next: The company tells Axios that the U.S. Securities and Exchange Commission recently approved its standards. There's no word yet on when it plans to start operating, though a spokesman says that "early next year seems plausible."
Go deeper: Startups get a stock exchange
A crowd outside the Steve Jobs Theater at Apple headquarters. Photo: Michael Short/Getty Images
Apple is expected to introduce a new crop of iPhones at a media event it has just scheduled for Sept. 10.
Why it matters: Both Apple and the broader smartphone market have seen growth slow, adding importance to whatever Apple has in store for this year's model. Reports suggest additional cameras could be among the key selling points.
"Inside Bill's Brain," a three-part documentary series about Microsoft co-founder Bill Gates, is set to debut on Netflix on Sept. 20.
Details: Gates spent part of several years working with the documentary crew, led by Davis Guggenheim of "An Inconvenient Truth" fame.
"I'm so glad you will get a chance to see inside @BillGates' brain (it's what made me fall in love with him!) and see how he thinks about tackling some of the world’s toughest problems."— Melinda Gates said in a tweet
Go deeper: You can see a trailer here.
Red, the iconic Angry Bird, threw out the first pitch at a baseball game this week.