There's plenty of Apple analysis in today's Login, but if you still have questions, I'm doing a Reddit Ask Me Anything session at 10am PT this morning on the new crop of Apple gear.
Apple CEO Tim Cook. Photo: Ina Fried/Axios
There was nothing terribly unexpected from Apple on Wednesday and yet the company may still have done enough to keep the Apple profit machine chugging for at least another year.
The bottom line: The new high-end iPhones add some cool new camera tricks, while the more moderately priced iPhone Xr offers a splash of color and brings the iPhone X features to the mainstream. The Apple Watch added a bigger screen and several health features that could move it from a nice-to-have to a must-own.
What we didn't get: Anything much in the way of surprises. All the key details on the iPhones and Apple Watch had leaked. Nor were there new iPads or Macs, and Apple's AirPower wireless charging pad — announced a year ago — remains MIA.
What's next? I'd expect at least one more Apple event this fall, with updates to the Mac and iPad lines.
The headlines you might have missed:
What they're saying:
Investors weren't impressed: Shares of Apple fell slightly after the Apple event, closing regular trading at $221.07, down $2.78, or more than 1%.
Our thought bubble: Do we really need a special event for each new crop of iPhones, especially during the "s" years when change is more incremental?
Screenshot from video embedded on Breitbart.com
Google has a new political headache in the form of an internal video of company executives responding to the 2016 presidential election and lamenting the outcome.
Why it matters: Google, along with Facebook and Twitter, is already under fire over concerns from the right that Big Tech has an anti-conservative bias.
What it shows: The video, which was leaked to Breitbart and posted online Wednesday, features Google executives telling employees that the outcome of the election was not what they preferred.
What it doesn't show: There's no evidence that the executives' political positions had any impact on the company's products.
Yes, but: Political experts say there is more than enough in the video to fuel concerns for those on the right and wouldn't be surprised to see an eruption from President Trump.
Go deeper: Axios' Sara Fischer has more here.
Separately: Bloomberg Businessweek has a fresh cover story exploring the noteworthy absence of Alphabet CEO Larry Page amidst all the big issues facing the company.
Illustration: Rebecca Zisser/Axios
Snapchat is letting more than 20 news partners create curated "stories" with user-generated content from its platform as part of a new content push on its media section, Discover.
CNN, which left Discover last year after mixed results, will be involved along with more than 20 other launch partners, Sara reports.
Why it matters: The move is part of a broader push by Snapchat to help more people discover and interact with the billions of user-generated photos and videos uploaded to its platform everyday.
It also lowers the barrier to entry for media partners to get on Discover, which will help Snapchat add scale to its editorially curated media section.
How it works: Snapchat is letting the selected companies use publicly submitted photos and videos that its users upload to its platform to create their own curated Snapchat "stories" (strings of related photos and videos) that live in Snapchat's Discover section.
The bigger picture: Because Snapchat is so focused on making its camera the center of its platform, it tends to lure more real-time, on-the-ground documentation of real-life events than other social media platforms.
Read more of Sara's piece here.
With Congress looking to perhaps impose new legislation around online privacy, tech companies are trying to make their voices heard, according to Axios' David McCabe.
Driving the news: The Internet Association, which represents companies including Google and Facebook, released a group of principles they said should guide any new privacy regulations.
Why it matters: Lawmakers are accelerating their examination of privacy in the U.S., with a Senate panel announcing Wednesday it would question representatives of key companies on the issue.
What they’re not saying: That privacy rules should require users to opt-in to data collection.
The big picture: Privacy is shaping up to be a bigger issue this fall, fueled by new rules in Europe and a bill in California.
The bottom line: The tech industry sees the likelihood of regulation rising and hopes it can shape it.
This British TV presenter was really fed up with the amount of time her kids spent playing Fortnite.