As expected, Apple revamped its high-end phone line with a new iPhone Xs and a larger-screen iPhone Xs Max as well as a colorful new lower-cost model, the iPhone Xr. It also updated the Apple Watch featuring a larger screen, fall detection and the ability to take an electrocardiogram.
Why it matters: Apple is the world's most valuable company and the iPhone its most important product. While the phone updates were modest and largely expected, they could be enough to drive many people to upgrade. Meanwhile, new health features could make Apple Watch more compelling.