There's lots to talk about today, so let's get to it.
Yes, cord-cutting really is a thing
Cord-cutters are ditching their cable packages at the fastest rate ever, Sara Fischer reports.
The latest Magid Broadcast Study finds that 9% of TV subscribers aged 16-64 are extremely likely to cancel service in the next year, up from 5.7% in the prior year.
Why it matters: The trend reflects consumers' preferences to ditch bundled cable packages for more affordable, niche bundled services that can be accessed on TV box tops or on mobile. For consumers, there are more bundled packages than ever, all popping up around similar price ranges. YouTube TV and Hulu TV launched within the past two months, joining the likes of SlingTV and DirectTV Now — all at a roughly $40 monthly price point — a bargain considering the average American pays $92 monthly for cable.
Politician who allegedly body-slammed reporter is tech company founder
Montana congressional candidate Greg Gianforte gained nationwide attention Wednesday for allegedly body-slamming a reporter on the eve of a special election there. As colleague Dan Primack points out, Gianforte has an interesting past, in addition to some interesting campaign tactics.
Gianforte was the founder and CEO of RightNow Technologies, a company that was sold to Oracle in 2011 for $1.5 billion.
DJI's latest drone acknowledges many of us are bad pilots
DJI's Spark, announced Wednesday, addresses one of the big challenges with consumer drones: Many of us are just not cut out to be pilots.
The $499 camera drone can be controlled simply by hand gestures and has a bunch of cool preset flight modes, including circling around a subject and taking off like a rocket straight up, all while automatically recording a 10 second video.
For those that do want to, you know, actually fly the Spark, it can fly for up to 16 minutes on a charge, go up to 31 miles per hour using a remote control accessory, and take 12-megapixel photos as well as HD video.
What it doesn't address: It's still hard to find places to legally fly drones, especially in cities. Plus, it's still not clear most people can find enough uses to shell out several hundred bucks for a drone, even if they do take a sick selfie.
Gogoro hopes to make its electric scooters more popular with cheaper model
Taiwan's Gogoro on Wednesday night announced a second Smartscooter that has more storage, a larger seat, and is about $1,000 cheaper than the original.
"Our focus with Gogoro 1 was high-performance, smart innovation and design - it was about creating an icon," CEO Horace Luke told Axios in an email. "Gogoro 2 is about enabling as many people as possible to embrace electric."
The company also said it is expanding its network of battery-swapping stations in Taiwan and expects to have 500 by year's end. The company also has a shared scooter project in Europe with Bosch's Coup unit; Last week it announced expansion of that project beyond Berlin to a second city, Paris.
Sen. Warner exploring portable benefits for gig economy workers
Sen. Mark Warner is hoping to push the federal government to tackle the difficult questions about how companies like Uber and Lyft are changing the nature of work — and, more specifically, the nature of benefits.
Why it matters: Many workers traditionally get their health care and other benefits from a full-time employer. However, with the rise of on-demand economy companies that rely on contractors, more and more workers won't be getting such benefits. David has a look at the issue as well as some government attempts to address the issue.
On tap: It's Geek Pride Day. (Really.)
Trading places: Rackspace named Joe Eazor as CEO; company president Jeff Cotten, who has been interim CEO since Taylor Rhodes left in May, will resume his prior role.
ICYMI: In the latest twist in its legal battle with Apple, Qualcomm is seeking an injunction to force iPhone suppliers to keep making royalty payments...Many city-run broadband networks are in financial trouble...Facebook has signed a deal with Vox Media and BuzzFeed to create video programming...Brazilian ride-sharing service 99 has raised $100 million from SoftBank.