Intel CEO Brian Krzanich told Axios on Thursday that he sees virtual reality not only changing the face of sports, but also potentially being a multi-billion dollar business for Intel.
"I think it can be a couple billion dollar business" he said in an interview after his appearance at Code Conference. "And the reason is this is a whole new feed...things like advertising, the ability to take that data and sell it...we're the only ones who we believe can produce this stuff."
Strategy: Intel has made several acquisitions to build its sports VR business, including Replay Technologies and Voke. The result is technology that Krzanich says will let people soon watch live sports broadcasts and choose their own view, keying in on a key player or even watching the game from their point of view.
Further applications: It's not just about a new way to watch the game, though. Krzanich also sees the technology helping detect player injuries, augmenting the work of human referees, and creating even more realistic sports video games.
"If you look at the beginning of the internet...gaming and sports were two big things that drive people to the internet, so those two things are probably going to drive people to VR," Krzanich said.
I mentioned another industry that drove the internet and could also fuel VR (aka adult entertainment). Krzanich said he wasn't going to comment on that.
As for Intel and VR sports, I've got more here.