2. Facebook settles with ACLU over discriminatory ads
The American Civil Liberties Union has reached a historic legal agreement with Facebook over advertising practices that allegedly discriminated against minorities. As Axios' Sara Fischer reports, the agreement will mean less targeting options for ads related to jobs, credit or housing.
As part of the settlement, Facebook will pay $5 million to several groups, including the ACLU, the National Fair Housing Alliance and the Communications Workers of America union.
It will also take 3 new steps to prevent advertisers from engaging in unlawful discrimination around employment, housing, and credit ads on Facebook and its subsidiaries (like Instagram, WhatsApp and Messenger).
1. Facebook is creating a new advertising process, specifically for marketers that are purchasing ads around employment, housing and credit.
- The new process will guide ad buyers through a separate portal that will certify that advertisers understand the policies and legal specifications around targeting population segments.
- As part of this process, Facebook is further cutting the number of options advertisers can use to target ads.
2. Facebook will set up an archive for housing ads, which could be similar to the ad archive it built around politics.
- Once built, anyone searching for a housing ad in the U.S. will be able to search all housing ads active on Facebook, regardless of whether the ads are targeting that specific person.
- Facebook will start testing this feature by the end of the year.
3. Facebook says it will continue to roll out education and certification requirements globally around all of its advertising policies.
Go deeper: Sara has more here.