For the last couple of years, Adobe has been focused on shifting its business model so that customers pay monthly for products like Photoshop and Illustrator.

Now it's the products themselves that need to shift to adjust to a world of artificial intelligence and virtual reality.

"This is not a market that is very forgiving of companies that don't continually ask what is around the corner," CTO Abhay Parasnis told Axios.

Here's what Parasnis says is in Adobe's future:

• Making tasks like photo and video editing as simple as dictating what you want done
• Tapping machine intelligence to make better sense of vast image libraries
• Creating programs that bring illustration into three dimensions for virtual reality

For more, including video demos of what Adobe is up to, check out my story.

Voter outreach, once a manual, often door-to-door task has grown increasingly digital in recent years. Initially, that mostly meant e-mail lists of donors and supporters. Increasingly, though, it's a field dominated by machine learning about who is and isn't likely to vote and be persuaded by a candidate.

Axios took a look at how campaigns collect data and target voters over the past three cycles:

• In 2008: Voter persuasion was still done via direct mail, email marketing and TV. Facebook and YouTube weren't major advertising distributors.
• In 2012: Campaigns began matching offline data with online data to hyper-target ads. Candidates had social media presences on Spotify, Pinterest and Instagram — none of which existed in 2008.
• In 2016: Digital modeling tools could predict which voters were persuadable based on internet consumption data. Facebook and Google became primary campaign ad platforms for reaching specific voters.

What to expect in 2020: Machine learning — using ever-increasing voter data — will further automate the work of voter targeting, and reaching new audiences like future voters. The RNC, for example, is building complex profiles of households to pinpoint the new eligible voters to register once they turn 18.

Here's hoping yesterday's partnership between Spotify and Waze is a sign of things to come. The music service is partnering with the Google-owned navigation app to allow you to listen to your music from within Waze and see your directions from within Spotify. Unfortunately it's only for Android users (at least for now).

Why this matters: It's just the kind of integration that make sense on a small screen where it either isn't possible or practical to have multiple apps visible simultaneously. Now, if I could just get directions and control my music from within Pokémon Go, I'd be set.

The key to advancing self-driving car technology is to team up with ride-sharing services, at least according to Toyota.

Doing so spreads the cost and offers customers an easy way to try out the technology, according to Hilary Cain, Toyota's director of technology and innovation policy, who spoke at SXSW Thursday. Plus, once cars can drive themselves, why leave them parked?

It also explains why Toyota announced last year it was investing in Uber.

On Tap:

Axios is hosting its first D.C. event Wednesday. Mike Allen is interviewing Mark Cuban, Sen. Cory Gardner (R-Colo.) and Mayor Steve Benjamin of Columbia, S.C. to discuss the future of communication. Sorry, there aren't any more tickets available, but we will have the highlights on the site.

• Also, Ajit Pai is giving his first major policy speech as FCC Chairman today at Carnegie Mellon's Software Engineering Institute in Pittsburgh.
• Kim finally made it to Austin and is speaking on a panel today about internet policy during the next four years. Highlights to come.

Trading Places: LinkedIn founder Reid Hoffman has joined Microsoft's board ... Uber has tapped Zoubin Ghahramani to be chief scientist overseeing AI and machine learning efforts; it's a newly created position but follows last week's departure of AI lab head Gary Marcus, a move first reported by Axios ... Apple has hired well-regarded security researcher Jonathan Zdziarski.

ICYMI: The Atlantic's deep dive on "Why Silicon Valley is so awful for women" is worth a read ... No shocker, but the federal IT staff is old and getting older fast ... During a small rally in Palo Alto, some engineers encouraged companies to share their riches with the rest of the country ... Zuckerberg hit the Charlotte Motor Speedway with NASCAR driver Dale Earnhardt Jr. as part of his quest to visit 30 states in 12 months.

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