For the last couple of years, Adobe has been focused on shifting its business model so that customers pay monthly for products like Photoshop and Illustrator.
Now it's the products themselves that need to shift to adjust to a world of artificial intelligence and virtual reality.
"This is not a market that is very forgiving of companies that don't continually ask what is around the corner," CTO Abhay Parasnis told Axios.
Here's what Parasnis says is in Adobe's future:
- making tasks like photo and video editing as simple as dictating what you want done
- tapping machine intelligence to make better sense of vast image libraries
- creating programs that bring professional illustration into three dimensions for virtual reality