Arity, a subsidiary of insurance giant Allstate, is taking the data it has gathered on how people drive and is offering up a set of different services to help companies like Uber better evaluate their pool of current and future drivers.
The market potential: The company says it can help pre-qualify drivers, track vehicle utilization, and offer other data useful to a range of new transportation companies that are either managing their own fleets or contracting with independent drivers.
"I don't think of Arity as an insurance company, but we certainly grew out of one," says Gary Hallgren, the unit's president.
The backstory: Kia wrote a piece for Fortune last year, discussing Arity's strategy and formation. The company has grown to about 300 people, mostly based in Chicago's Merchandise Mart, in order to be close — but not too close — to Allstate's suburban Chicago headquarters.
Double-edged sword: Arity says its big advantage over rivals is the ability to combine driving data with actual insurance loss experience. However, that experience comes from its ties to Allstate, which could make it tough to sell Arity's services to some companies, particularly insurance industry competitors.
For example: "Zendrive is 'the Switzerland' of driver analytics," says Jonathan Matus, CEO of rival Zendrive. "We're not beholden to any single insurance carrier, which is why we're growing at a rate of 7 billion miles analyzed each month."