Welcome to Future. Thank you all for the lovely restaurant recommendations in New York — can't wait to try them!
Some exciting news: 🇨🇳 Our China expert Bethany Allen-Ebrahimian published her first issue of the Axios China newsletter today! (Did you read it?) Don’t miss the next editions, which will be chock full of scoops and analysis about China and its growing influence around the globe. Subscribe here.
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I've got 1,098 words for you today — a 4-minute read. To kick us off...
Illustration: Aïda Amer/Axios
America's most popular chains are spending millions and hiring thousands in the battle for the growing breakfast market.
The big picture: Restaurants are betting that expanding into the morning meal could turn into a windfall. Americans ate 102 billion breakfasts last year, per the research firm NPD Group — and breakfast is the only time of day that restaurant foot traffic in the U.S. is growing.
Restaurants are honing in on breakfast in response to the rise of delivery in the foodservice industry, says Matt Godinsky, a research associate at Euromonitor International who's focused on food trends.
The bottom line: Fast-food chains' forays into breakfast also plays into the growing "breakfast-for-dinner" trend. People are open to eating traditional breakfast foods all day, so expanding the morning menu could translate to sales in the afternoon and evening, too.
Illustration: Rebecca Zisser/Axios
Much of the debate around data privacy has centered on the tech giants who are collecting consumer data, but retailers are formidable data guzzlers, too.
Why it matters: The places we shop track us in stores and online and use those troves of data to get us to spend more money. "I think it would be wise if everyone stopped thinking of retailers as retailers and started thinking of them as tech companies," Amy Webb, founder of the Future Today Institute, tells Axios.
Driving the news: Setting itself apart from other retailers, "IKEA is overhauling its data collection practices to let customers shop in privacy," Halie LeSavage writes in the newsletter Retail Brew.
The big picture: IKEA's move may draw some privacy-conscious shoppers away from its competitors, but the vast majority of retailers have no intention of halting their data collection. In fact, they're racing against one another to learn even more information about their customers.
Go deeper: How Amazon Go tracks you around its store
Illustration: Aïda Amer/Axios
Boeing is navigating how to compensate the families of the 346 victims who died due to faulty technology onboard the 737 MAX. It’s the latest corporation to grapple with how much money to hand over to families who lost loved ones as a result of its actions, Axios' Courtenay Brown reports.
Why it matters: Money is an inadequate substitute for loss. It's nearly always a lose-lose scenario for culpable companies who'll see bad PR no matter how much they pay — and grieving families who won't see their loved ones return.
The backstory: Last year, Boeing announced it set aside $100 million for a victims' compensation fund. But weeks later, Boeing said only half of that sum would be paid directly to families and that it had hired victim-compensation attorney Kenneth Feinberg to oversee those payouts.
So far, 266 families have received $144,500 each, Camille Biros, a partner at Feinberg's firm, tells Axios.
What they’re saying: Lawyers representing the families say that's paltry — especially when you compare it to the $62.2 million Boeing’s ex-CEO Dennis Muilenburg got after his firing.
The intrigue: Before Muilenburg stepped down, he publicly pledged to contribute "substantial amounts" of his own money to the 737 MAX victims' fund.
What's new: Axios has learned that Boeing has asked Feinberg to take a bigger role with the compensation fund to figure out how to allocate the remaining $50 million — the plans for which, until now, remained unclear.
Illustration: Sarah Grillo/Axios
Podcast: Iowa and the future of election tech (Dan Primack — Axios)
A different kind of space race (Ashlee Vance — Bloomberg)
Tracking remote workplaces (Sam Machkovech — Ars Technica)
Beijing in the time of coronavirus (Steven Lee Myers — NYT)
Amazon knows more than just which books you've read (Kari Paul — The Guardian)
A Mumbai traffic jam. Photo: Pramod Thakur/Hindustan Times/Getty Images
Mumbai, India, is the honking capital of the world.
It's one of the most traffic-choked cities on the planet, and "the car horn is a survival tool, and a weapon ... to get sluggish drivers to move," the New York Times' Jeffrey Gettleman writes.
To curb the noise pollution, Mumbai police are outfitting traffic lights at major intersections with noise detection technology, so when people honk at red lights — which, per the Times, is a common tactic to get other drivers ready to move — they stay red.
My thought bubble: I hope this is the future of traffic control because — while psycho — it is hilarious.
Thanks for reading!