Axios Finish Line

March 27, 2026
Happy almost weekend! Axios Communicators' Eleanor Hawkins reports on the rise of mom groups that are centered on community, beyond parenting.
- Smart Brevityβ’ count: 488 words β¦ 2 mins. Edited by Natalie Daher and Amy Stern.
1 big thing: Working moms' night out
A new type of community is emerging for working moms who want to connect with each other beyond parenting and their careers, Axios' Eleanor Hawkins writes.
- π€ Why it matters: Many women are simultaneously managing households, careers and social lives βΒ and searching for community with others navigating a similar reality.
Zoom in: New groups with nationwide reach are creating a template for how working parents can gather,Β and be seen beyond their job titles or kids' schedules.
- π The Breadwinners, launched in 2025 by tech executive Alexis Contos, brings together high-achieving, working women for curated dinners across multiple cities.
- Its goal is to replace the isolation and guilt that working moms often feel with confidence and community, Contos says.
- The dinners offer a space where women can talk about "the hard things" with people who understand them, she says.
π A California-based group, momsIRL, organizes "early-bird" dance parties where moms can let loose in a setting that doesn't revolve around their kids.
- The events β drawing 150-250 attendees each β are neighborhood-based, so connections can outlast the dance floor.
- By hosting recurring events in the same neighborhoods, momsIRL aims to build "real friendships and durable community," says momsIRL leader and Axios alum Erica Winograd.
- The group has been active across L.A. and is hoping to expand to other regions.
π Between the lines: These organizations tap into a deeper shift in how women see motherhood, with many working mothers rejecting the idea that parenting should eclipse every other part of who they are.
- "Modern motherhood is really challenging. And suddenly women feel like they have the license to ask: What about me? I want to have fun too," says Winograd.
- "The idea of giving women a space to remember who they are β without trying to teach or fix them β is what resonates," she says.
πΌ Zoom out: Working mothers are an increasingly powerful demographic.
- 4 in 10 working moms are the primary breadwinners in their households.
- Collectively, working moms control 85% of consumer spending and roughly a third of all retail financial assets across the U.S. and Europe.
- More mothers are working now than before the 2020 pandemic, due in part to the rise of remote and hybrid work.
The bottom line: "We're trying to get moms out of the chat, off their phones and back into real-life friendships," says momsIRL founder Jordyn Lundy.
- Go deeper: Learn more about momsIRL and The Breadwinners ... Share this story.
2. π Parting shot: Golden Gate sunrise

Axios executive producer Jimmy Shelton snapped this shot of the Golden Gate Bridge at sunrise.
- Jimmy and Natalie are in San Francisco for our interview with California Gov. Gavin Newsom for "The Axios Show."
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