Axios Finish Line

September 30, 2025
Welcome back. Ashley May is your host tonight.
- Smart Brevityβ’ count: 319 words β¦ 1 min. Copy edited by Amy Stern.
1 big thing: Train your brain
You've probably seen the promise on social media: Just "manifest" your way to a better life.
- Now, more doctors and educators agree that there may be tangible benefits to training your brain to focus on a meaningful intention, Axios' Ashley May writes.
π‘ The intrigue: The late James Doty, a neurosurgeon and professor at Stanford University, wrote in his 2024 book "Mind Magic" that meditation paired with repetition of messages can change a person's subconscious.
- Manifesting could look like this: Close your eyes to relax and visualize earning a new job title or mastering the piano.
- Afterward, write the intention on a piece of paper and read it often.
π§ββοΈ What they're saying: Manifesting can't fix all suffering, Doty wrote, but "if there is a possibility of change, using the techniques of manifesting will more likely than not help bring it about."
- Positive thinking alone doesn't work, NYU psychology professor Gabriele Oettingen's research has revealed β but believing you will succeed based on reason can.
- Framing is also important, some argue: Trying to manifest wealth isn't as helpful as pursuing a life full of meaning.
π§ How it works: Neuroplasticity β the brain's lifelong ability to change β is one reason manifesting may work scientifically.
- Through value tagging β how brains prioritize information β goals can become embedded into the deepest levels of the subconscious.
- Visualization is also part of the process.
- Mental imagery triggers the selective attention system, "essentially hypnotizing our minds into recognizing that our intention is important," Doty wrote. Some athletes use this technique to improve performance.
πͺ Reality check: However you slice it, manifesting reinforces constant, disciplined practice, reminding the brain of an intention over and over and over again.
- Think of manifesting less like magic and more like mental training.
2. πΈ Parting shot

A great egret and a white ibis in Orlando last week.
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