Americans are starting businesses at a record pace — an entrepreneurial hot streak that helps set the U.S. apart from the rest of the global economy, Axios' Courtenay Brown writes.

• 📈 Why it matters: The strong pace of new startups in the years since the pandemic likely plays a role in U.S. economic resilience and dynamism. It's amplified by AI, which gives the smallest startups new capabilities that once required much larger operations.

🖼️ The big picture: Small businesses employ about half of the American private-sector workforce. So far this year, the nation's smallest businesses are doing the bulk of hiring.

• Through the first four months of 2026, the smallest companies — those with fewer than 20 employees — have added 236,000 jobs, according to payroll processor ADP. That accounts for a whopping 95% of the economy's net gains over that period.

✨ Small businesses drive our economy. "You rarely find a large business that just appears out of nowhere with hundreds, if not thousands, of employees," Holly Wade, executive director of the National Federation of Independent Business, a small business lobbying group, tells Axios. "They start off small."

🗣️ State of play: Americans are filing paperwork to start new businesses at near-record rates — averaging 470,000 applications a month in 2025. That's about 66% above pre-pandemic norms.

• This year, those applications are running even higher.

🤔 Yes, but: Would-be entrepreneurs filing applications with planned wages — meaning they intend to take on employees, the surest sign of a real, lasting company — fell back to pre-pandemic levels in 2025 and are tracking even lower this year.

🧑🏽‍💻 Zoom in: That means the startup surge is increasingly composed of solo operators rather than businesses with plans to hire.

• AI tools may be enabling this. A one-person business can do the work that previously required staff.

💪 Zoom out: Fed research shows AI adoption among the smallest businesses — those with fewer than 50 employees — is stronger than would be expected based on size alone.

👀 What to watch: The White House is betting AI will be the "great equalizer," Trump's top economist Kevin Hassett told Axios last month.

• "It's making it so that small businesses who start to use AI can compete better with big businesses," Hassett says.

The pandemic may have touched off a historic startup boom, but many of those new businesses have struggled. Truth is, it's been pretty hard to run a business in the recently rocky economy, Courtenay writes.

📊 State of play: Among the new businesses started in 2022, an above-average share shuttered within three years, according to government data.

• Those businesses launched on the assumption that low interest rates and strong demand would last. But they got hit right out of the gate with rapid rate hikes and an inflation shock.

📉 The latest: Confidence among small business owners fell below historical norms in March in the wake of the Iran war energy shock, according to a survey by the National Federation of Independent Business that has been conducted for the last 50 years.

💪 The bottom line: The difficulties associated with operating a small business haven't dented America's entrepreneurial spirit.

In Pittsburgh, city leaders are showing extra love to small biz, Axios Pittsburgh's Ryan Deto reports.

• 🛍️ Why it matters: They're betting that small, local shops are the secret sauce to revitalizing downtown, which has only recovered about two-thirds of its 2019 foot traffic.

🏙️ What they're doing: The Pittsburgh Downtown Partnership this year started a Vibrancy Initiative focused on making it easier to open small businesses in the neighborhood.

• The program includes infrastructure improvements, temporary rent abatement, short-term leases for pop-up businesses, and public art installations.

Read more ... Get Axios Pittsburgh.

Your local coffee shop isn't just selling breakfast anymore — it's building a fanbase, Axios' Natalie Daher reports.

• 🎸 Restaurant merch "is the new band tee," as many have put it.

The big picture: The pandemic forced small businesses to get more creative online about reaching customers. The loyalty forged during that period has stuck around and evolved.

• 🌍 The way to win now is "to world-build. Not market or advertise, but world-build," writes Camille Moore, author of the Substack "Branding with Benefits."

State of play: Restaurants, coffee shops and fitness studios aren't just selling their core products anymore. Hats, hoodies and pins are now part of the playbook.

• 📱 They drop merch like streetwear brands, crowdsource ideas from followers, and document behind-the-scenes stories on Instagram and TikTok.

💬 Case in point: Andrew Dana, co-founder of D.C.-born Call Your Mother, says the bagel shop never had a formal strategy for being funny online. "It's always just been authentic."

• CYM now has nearly 100,000 Instagram followers, a swag shop selling mugs and "Bichons, Bagels & Vibes" tees, and more than 20 locations across three states and D.C.

🐜 Even unlikely businesses are playing along: A brother-run pest control company in Miami posts videos of critter removals to a few hundred followers.

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Making TikTok videos can be fun. For some, it's a business, writes Axios' Kerry Flynn.

• 📈 Stunning stat: Full-time creators in the U.S. exploded from 200,000 in 2020 to 1.5 million in 2024.

💰 The big picture: A growing number of influencers run small business empires. They oversee media companies, build audiences and earn most of their income through brand deals, says Nick Jacklin, partner and president of Underscore Talent's Shorthand Studios.

• Some even expand into subscriptions and products.

🔎 About 62% of creators hire operational support, per CreatorIQ.

• They are setting up LLCs, working with contractors and employees, and learning the differences between a 1099 and a W-2.

👀 "The real wake-up call is when you get hit with that first tax bill," says Dylan Flinn, head of AI and experts divisions at Underscore.

🔮 What to watch: Ro Khanna (D-Calif.) introduced a Creator Bill of Rights aimed at guaranteeing access to affordable health care and revenue-sharing transparency from social platforms.

Immigrants play an outsized role in entrepreneurship, launching more than 20% of U.S. businesses while representing just 15% of the population, according to a National Bureau of Economic Research paper published in 2024, Axios' Nathan Bomey writes.

• About 3.5 million immigrants are self-employed, according to the Immigration Research Initiative.

🔎 Zoom in: All big businesses started out small — and many of the country's most valuable companies had immigrant founders.

• Immigrants or the children of immigrants founded nearly half of Fortune 500 companies as of 2023, according to one analysis.
• Those include Jensen Huang's Nvidia, Elon Musk's SpaceX and Tesla, and Sergey Brin's Alphabet.

💬 What they're saying: "You're getting the best of the best to come here, and it is helping drive the economy," says Rajshree Agarwal, director of the Ed Snider Center for Enterprise and Markets at the University of Maryland.

What to watch: Mass deportations and stiffer immigration restrictions could undermine small businesses, as entrepreneurs fret about their own residency, face expensive visa rules and struggle to retain foreign-born employees.

The largest ownership transition in American history is quietly underway: Baby boomers are retiring, and no one knows who — if anyone — will take over their small businesses, Courtenay writes.

📊 Why it matters: Baby boomers own about a quarter of all small businesses, about double the share held by their predecessors 20 years ago, McKinsey estimates.

• Their children often don't want to take over the family business. The risk is those firms close instead of selling to a capable investor, slowly wiping out jobs and economic anchors in communities across the country.

🧮 By the numbers: About 6 million businesses with fewer than 500 employees will face ownership transitions between now and 2035 as owners retire, up from about 4.5 million in the prior decade, according to McKinsey.

• "The scale, speed, and breadth of this transition make it unlike any other previous period of business succession in U.S. history," McKinsey wrote in the report.

The bottom line: Millions of small businesses will soon face a moment of truth: Find a successor or a buyer — or close.

Hot new small biz idea: Open a listening gallery!

• 🎶 At Mono Space in Portland, Ore., strangers sprawl out in front of three massive, 4-foot-tall Baltic birch wood speakers and listen to old albums. No smartphones allowed!

Read more ... Subscribe to Axios Portland.