7. Local media falls victim to partisan politics
Political groups on both sides of the aisle are throwing money and resources at propping up local, partisan websites that are often designed to appear as straight news, Axios media trends expert Sara Fischer writes.
- Why it matters: What's often missing from these sites are adequate disclosures about funding and authorship.
The context: The right has traditionally been ahead of the digital curve, experimenting with similar "local news websites," memes and advertising tricks before their Democratic rivals — and most consumers — catch on.
What's new: Now, publishers on the left have been ramping up their investments in local media this year, launching websites in swing states that will focus on the stories they think are being ignored by the mainstream news.
- Priorities USA, one of the biggest Democratic super PACs, plans to spend millions of dollars on social media ads that will pump news from independent outlets, Vice News reports.
What's next: Local communities that have been losing access to nonpartisan news sources are starting to experience small bits of relief, as tech companies, donors, regulators and advocacy groups fund new ventures to replace them.