Good Sunday morning. Plans for tonight's 69th Primetime Emmy Awards at the Microsoft Theater in L.A. (live on CBS on both coasts, 8 to 11 p.m. ET) include a Washington-related stunt. We're not allowed to spoil the surprise. But if it goes off as planned, it'll be a big talker. This is something we figured would happen, but not like this. We'll have a pic in tomorrow's Axios AM.
Facebook — once the darling of Silicon Valley, America and the world — is feeling rising heat and scrutiny everywhere it reaches:
The secretive company prides itself on its libertarian view of its platform, with the broadest daily reach of any company in the history of mankind. But it now needs to adapt fast. So I asked tech executives to walk you through the view from the eye of the storm:
Be smart: The global backlash against the tech giants, after years of generally romantic treatment by governments and the press, is one of 2017's uber-stories. Each new disclosure about Russian ads and fake news makes self-policing look less viable, and makes lawmakers and regulators hungrier to intervene.
Why it matters: If people think what they're reading on the social network might be fake, or that they may be being manipulated, that could be a massive long-term problem for a platform where ad revenue depends on keeping us happily addicted. A good experience is good for business.
A thought bubble from Axios business editor Dan Primack, when I sent him a draft: "Only thing I wonder is how much people really worry about the privacy/data issue. I don't get the sense that too many do, or at least they view risk/reward as acceptable when the latter is a cost-free utility."
This remarkable photo — taken for UPI in 1972 by David Hume Kennerly, who won the Pulitzer Prize at age 25, and later was White House photog for Gerald Ford — shows an American G.I. on patrol in the rocket belt outside Da Nang, Vietnam. It hasn't been published before, but David kindly shared it with Axios readers.
A massive gallery of Kennerly's Vietnam-era masterpieces — from the home front, to the battlefront, to the war's final days — filled the Kennedy Center lobby during a D.C. screening of "The Vietnam War," an 18-hour documentary series by Ken Burns and Lynn Novick that premieres tonight at 8 on PBS.
Burns, acclaimed for historical documentaries including "The Civil War," appeared onstage with three Vietnam veterans: Sen. John McCain, former SecState John Kerry and former SecDef Chuck Hagel.
Burns told the crowd that in the individual stories of Vietnam, he saw the "possibility for redemption and transcendence and even reconciliation."
"How Big Business Got Brazil Hooked on Junk Food," by N.Y. Times' Andrew Jacobs and Matt Richtel:
From underrepresented to overrepresented, this chart shows the states in which voters have the most disproportional representation in the Electoral College.
"Parents ... who work outside traditional business hours often are lost in the national conversation about access to child care and early education," AP's Sally Ho writes from Vegas:
"Hallmark carves a niche among red state viewers: Channel isn't winning Emmys but is gaining fans in Trump country," by L.A. Times' Stephen Battaglio, on the front page: