Usually left- or right-wing media grows when it's in the opposition: Rush Limbaugh and Fox News rose during the Clinton years; HuffPost and Daily Kos launched with George W. Bush in the White House.
But major conservative media outlets are growing in the Trump era, broadening coverage and audience, Axios media trends expert Sara Fischer finds.
- This is partly because the 2020 primary has been fertile ground for the right.
- Why it matters: This reverses that classic pattern in which ideological media outlets take off when a president from the other side is in power.
An analysis of conservative websites by the Columbia Journalism Review found a rise in right-wing web "tabloidism" since President Trump took office.
- Several right-leaning media outlets — including The Washington Examiner, The Washington Times and RedState — have racked up major online growth, Comscore data shows.
- Their recipe: Cover whatever is capturing the world's attention that day, from human interest stories to trending entertainment developments.
This has long been a tactic of The Hill, a Washington-based outlet that boasts high social traffic numbers by covering breaking news quickly.
- Outlets that don't go as wide, like The Federalist and Breitbart, haven't experienced the same growth, the report found.
- And The Weekly Standard, which refused to go hyper-political, closed in 2018 after 23 years as a respected conservative journal.
On social media, Ben Shapiro's Daily Wire and Breitbart rank high among the news publishers with the highest engagement on Facebook in 2019.
- Fox News is still the #1 news site on Facebook this year in terms of reader engagement, according to social analytics company NewsWhip.
- CJR notes that "the most significant change in the conservative media landscape has been the astonishing traffic growth of Foxnews.com," which generates "ten times the audience of any other conservative news website."
On TV, Fox News continues to dominate virtually every metric.
- The network continues to lead ratings for all of cable.
- Fox continues to be a profit machine, despite ad boycotts. The average cost for a 30-second spot on "Tucker Carlson Tonight," for example, has doubled year over year, according to advertising analytics company SQAD.
Podcasts have also given rise to up-and-coming right-leaning personalities.