Axios AI+

September 20, 2024
Happy iPhone launch day to those who celebrate.
Situational awareness: OpenAI is oversubscribed for its latest $6.5 billion fundraising round, and will tell prospective investors today who's in and who's out, per a Bloomberg report.
Today's AI+ is 1,163 words, a 4.5-minute read.
1 big thing: Hands-on with Apple Intelligence
Apple Intelligence's first-wave features, released Thursday, offer only modest improvements that left me excited for the future, but also impatient for it.
Why it matters: AI features are shaping up as a key differentiator in choosing a smartphone or computer, and Apple, despite a late start in consumer AI, has an opportunity to be a winner.
Driving the news: Apple made the new AI features available as part of the public beta of iOS 18.1. The key elements are:
- summaries within e-mails and notifications;
- an image Clean Up feature, for removing unwanted objects from photos;
- and a set of writing tools that use generative AI to proofread and improve written text.
Apple's overall strategy is to combine the power of generative AI with the vast amount of personal information on one's device, all while preserving users' privacy.
- It's an appealing approach, but the first go-around of Apple Intelligence offers just a glimmer of that broader vision.
- That's not too different from my take on the AI features Google built into this year's Pixel 9 phones.
Zoom in: I took time to play around with each of the Apple Intelligence features that are now available.
Clean Up
Apple's Clean Up — similar to Google's Magic Eraser and other tools — lets you remove distracting people and objects from pictures you have taken.
- I found the feature worked smoothly and easily. The emphasis is on simplicity, so you don't get much fine-grain control of the effect. But I think most people will be happy with that trade-off.

- That said, when I tried to remove Oscar the Grouch from a group photo of "Sesame Street" characters, Clean Up removed Cookie Monster's eyes as well.
- If you use Clean Up on a photo, Apple adds a note in the photo's metadata.
Writing tools
Apple offers three AI-assisted options: proofread, rewrite and summarize. With rewriting, Apple offers a few additional choices, such as making the text more professional or friendlier.
- To test the features, I asked Apple Intelligence to take a look at the Declaration of Independence. The proofread tool suggested that the Founding Fathers were good grammarians, offering no specific changes.
- It summarized the text thusly: "The Declaration of Independence proclaims the 13 British colonies' separation from Great Britain, citing King George III's tyranny and repeated abuses of power. It asserts the colonies' right to self-governance and independence, and pledges the colonists' lives, fortunes, and sacred honor to support the cause. The Declaration also appeals to the international community for support and recognition."
- Sadly, when I asked for a rewrite in a friendlier tone, the software replied, "Writing tools aren't designed to work with this type of content."
E-mail summaries
Apple Intelligence summarizes e-mail in two different ways.
- The first, which appears when you're looking at a list of messages, offers a summary of each message in place of the customary display of the first lines of text.
- A second feature allows you to open a particular e-mail or thread and get a summary of the message or messages.
- I tend to use the mobile version of Microsoft Outlook rather than Apple's mail program to read my work email. But my brief test of Apple's summarization features tempted me to give Apple Mail another try.
Siri
The AI-powered Siri improvements I'm most excited for are all in Apple's "still to come" bucket.
- For now, the changes are relatively modest. Users can now type to Siri as well as talk to it. Siri is better able to handle stumbles in speech, and it has more knowledge on how to access features within Apple products.
- None of these elements are game-changers for me.
Transcripts of calls and voice memos
Google has offered the ability to transcribe voice recordings for a while, and both Google and Apple this year are adding the ability to directly record phone calls (with a notification to other call participants).
- I already use Otter to record and transcribe a ton of meetings and calls. Apple's features are more limited than Otter's capabilities, but Apple doesn't charge, while Otter and other third-party services are paid or freemium.
- Apple's feature also works on voice memos you have recorded previously, so I tested it out on some audio of Marc Benioff speaking at Dreamforce. It performed at least as well as many other systems I've tried — though it did struggle with names, including Benioff's.
Yes, but: As we've written, some of the most far-reaching — and fun — elements of Apple Intelligence are still to come. Some will be delivered later this year, while others aren't promised until the first half of 2025.
How it works: To try out Apple Intelligence, iPhone owners (you need an iPhone 15 Pro or Pro Max, or any version of the iPhone 16) must download and install the public beta of iOS 18.1 — then, in Settings, go to Apple Intelligence & Siri and select "Join the Apple Intelligence waitlist."
2. Exclusive: Johnson's hands-off plans for AI
House Speaker Mike Johnson wants Congress to stay out of the way when it comes to AI, he told Axios on Thursday in an interview in the Capitol.
Why it matters: Johnson is keeping expectations low on any sort of major AI legislative effort passing in Congress' lame duck session.
The big picture: Johnson says he is very wary of any "red tape" that would stifle AI development.
- Such an approach has been informed by talking to people like venture capitalist Marc Andreessen, whom Johnson interviewed last month and has been a vocal supporter of former President Trump.
Driving the news: After more than a dozen meetings and briefings, the House bipartisan AI task force has a deadline of November to chart a pathway forward for regulating AI, Johnson said.
- The report will outline an approach where Congress doesn't create "some massive regulatory scheme," Johnson said.
- He cited conversations with Silicon Valley AI players who are "genuinely concerned that there'll be an overreach by the federal government that would stifle innovation and that could be dangerous to us."
- The report is not likely to include recommendations for specific pieces of legislation, Johnson said, but rather "an overarching set of principles that we would want to follow if legislation comes from that."
Friction point: Johnson emphasized that AI is a nonpartisan issue. But shying away from any bills at all at this point is a departure from the original intent of the working group.
If you need smart, quick intel on federal tech policy for your job, get Axios Pro Policy.
3. Training data
- An FTC staff report released Thursday found a number of social media companies, including Meta, X, TikTok and YouTube, conducted "vast surveillance" of consumers to monetize their personal information. (Axios)
- Amazon released a pair of generative AI tools: one that allows its advertisers to create short videos from a still image of products and another designed to help sellers resolve customer issues. (TechCrunch, GeekWire)
4. + This
Check out this video of the iPhone's FaceID in action, as seen through an infrared camera.
Thanks to Megan Morrone and Scott Rosenberg for editing this newsletter and to Caitlin Wolper for copy editing it.
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