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Illustration: Rebecca Zisser/Axios

You think the insane flow of politics in your newsfeed, on your TV and lighting up your iPhone will slow when the Trump Show ends?

Think again: Media companies are doubling down on even more politics to generate even higher ratings and more clicks, as audiences seems to crave all politics, all the time. This is your life on politics.

Over the past two years, media companies have enjoyed high ratings and engagement from Trump coverage, and for the networks, at a relatively low cost.

  • Why it matters: Now that a precedent has been set around these high returns, it's unlikely news outlets will cut back — meaning that the barrage of political content being created and absorbed during the Trump presidency will likely outlive this administration.

By the numbers:

  • Politics is the #1 most read category for thousands of member websites within the database of leading traffic analytics company Parse.ly over the past 90 days.
  • Cable news networks have seen record ratings, even higher in select cases than their broadcast counterparts during major events.
  • Fox News scored its highest Saturday primetime viewership since the 2003 Iraq War during Saturday's Kavanaugh confirmation.
  • MSNBC has also surged: "It was in the top 25-30 in terms of Nielsen ratings for total audience. [E]ver since the advent of Trump — it's now become the top two or three basic cable network in terms of total audience," TV Newser editor A.J. Katz tells Axios.

Between the lines: The president's ability to attach himself to so many broad topics online, (mostly by tweeting so much), has pushed many apolitical topics, from sports and finance, to become political.

  • National newspapers and major networks are already staffing up for 2020 with some of their biggest field teams yet. The Washington Post is looking for six reporters and an editor to expand its coverage of the 2020 presidential election, it will announce today. It's the paper's biggest presidential coverage team ever.
  • The Atlantic, L.A. Times and others are all staffing up.
  • Politico, which didn't exist a dozen years ago, has six White House reporters alone — and is hiring.

Even children's books have fallen to the political drama in the Trump era.

  • Stephen Colbert's children’s book that he made out of Trump’s post-Hurricane Florence comments has been sitting in the top ten on Amazon since it was announced. It’s currently #1.
  • John Oliver's book about Mike Pence's rabbit, "A Day in the Life of Marlon Bundo," has had consistent sales since release, and is still in the top 50 children's books ranking on Amazon.

The bottom line: We are living in an era of unprecedented political drama. And data shows that Americans are craving more of it. 

Go deeper

Federal judge orders Trump administration to restore DACA

DACA recipients and their supporters rally outside the U.S. Supreme Court on June 18. Photo: Drew Angerer via Getty

A federal judge on Friday ordered the Trump administration to fully restore the Deferred Action for Childhood Arrivals program, giving undocumented immigrants who arrived in the U.S. as children a chance to petition for protection from deportation.

Why it matters: DACA was implemented under former President Obama, but President Trump has sought to undo the program since taking office. Friday’s ruling will require Department of Homeland Security officers to begin accepting applications starting Monday and guarantee that work permits are valid for two years.

Updated 53 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Politics: Fauci says he accepted Biden's offer to be chief medical adviser "on the spot" — The recovery needs rocket fuel.
  2. Health: CDC: It's time for "universal face mask use" — Death rates rising across the country — Study: Increased testing can reduce transmission.
  3. Economy: U.S. economy adds 245,000 jobs in November as recovery slows — America's hidden depression: K-shaped recovery threatens Biden administration.
  4. Cities: Bay Area counties to enact stay-at-home order ahead of state mandate
  5. Vaccine: What vaccine trials still need to do.
  6. World: UN warns "2021 is literally going to be catastrophic"
  7. 🎧 Podcast: Former FDA chief Rob Califf on the vaccine approval process.
2 hours ago - Health

Bay Area counties to enact stay-at-home order ahead of state mandate

Golden Gate Park. Photo: Justin Sullivan via Getty

Counties around the San Francisco Bay Area will adopt California’s new regional stay-at-home order amid surges in cases and ICU hospitalizations, health officials said Friday.

The big picture: California Gov. Gavin Newsom announced a three-week stay-at-home order on Thursday that would go into effect in regions with less than 15% ICU capacity. Despite the Bay Area’s current 25.3% ICU capacity, health officials from Alameda, Contra Costa, Marin, Santa Clara, San Francisco and the city of Berkeley are moving ahead with a shelter-in-place mandate in the hopes of reducing risk.