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Illustration: Rebecca Zisser/Axios

You think the insane flow of politics in your newsfeed, on your TV and lighting up your iPhone will slow when the Trump Show ends?

Think again: Media companies are doubling down on even more politics to generate even higher ratings and more clicks, as audiences seems to crave all politics, all the time. This is your life on politics.

Over the past two years, media companies have enjoyed high ratings and engagement from Trump coverage, and for the networks, at a relatively low cost.

  • Why it matters: Now that a precedent has been set around these high returns, it's unlikely news outlets will cut back — meaning that the barrage of political content being created and absorbed during the Trump presidency will likely outlive this administration.

By the numbers:

  • Politics is the #1 most read category for thousands of member websites within the database of leading traffic analytics company Parse.ly over the past 90 days.
  • Cable news networks have seen record ratings, even higher in select cases than their broadcast counterparts during major events.
  • Fox News scored its highest Saturday primetime viewership since the 2003 Iraq War during Saturday's Kavanaugh confirmation.
  • MSNBC has also surged: "It was in the top 25-30 in terms of Nielsen ratings for total audience. [E]ver since the advent of Trump — it's now become the top two or three basic cable network in terms of total audience," TV Newser editor A.J. Katz tells Axios.

Between the lines: The president's ability to attach himself to so many broad topics online, (mostly by tweeting so much), has pushed many apolitical topics, from sports and finance, to become political.

  • National newspapers and major networks are already staffing up for 2020 with some of their biggest field teams yet. The Washington Post is looking for six reporters and an editor to expand its coverage of the 2020 presidential election, it will announce today. It's the paper's biggest presidential coverage team ever.
  • The Atlantic, L.A. Times and others are all staffing up.
  • Politico, which didn't exist a dozen years ago, has six White House reporters alone — and is hiring.

Even children's books have fallen to the political drama in the Trump era.

  • Stephen Colbert's children’s book that he made out of Trump’s post-Hurricane Florence comments has been sitting in the top ten on Amazon since it was announced. It’s currently #1.
  • John Oliver's book about Mike Pence's rabbit, "A Day in the Life of Marlon Bundo," has had consistent sales since release, and is still in the top 50 children's books ranking on Amazon.

The bottom line: We are living in an era of unprecedented political drama. And data shows that Americans are craving more of it. 

Go deeper

1 hour ago - Health

U.S. ahead of pace on vaccines

A health care worker administers a dose of the Moderna vaccine in Ruleville, Mississippi. Photo: Rory Doyle/Bloomberg via Getty Images

The U.S. is now vaccinating an average of 2 million people a day, up from 1.3 million in early February.

Why it matters: That puts us on track to hit President Biden's goal of 100 million doses a month ahead of schedule.

Updated 3 hours ago - Politics & Policy

Harris breaks tie as Senate proceeds with lengthy debate on COVID relief bill

Photo: Oliver Contreras/Bloomberg via Getty Images

The Senate on Thursday voted 51-50 — with Vice President Kamala Harris breaking the tie — to proceed to debate on President Biden's $1.9 trillion coronavirus rescue package, likely setting up a final vote this weekend.

The state of play: Sen. Ron Johnson (R-Wis.) is forcing the Senate clerk to read the entire 628-page bill on the floor, a procedural move that will likely add 10 hours to the 20 hours already allotted for debate.

4 hours ago - World

Netanyahu campaigns against Biden's plan to save Iran deal

Netanyahu campaigns at a gym last month. Photo: Pool/AFP via Getty

Israeli Prime Minister Benjamin Netanyahu indirectly criticized the Biden administration for its intention to return to the Iran nuclear deal and told his supporters he was prepared to "stand against the entire world" to stop it.

Why it matters: This is a major change of tune for Netanyahu, who had been careful in his statements on the Iran deal and avoided publicly criticizing President Biden. The statement was part of Netanyahu's attempt to rally his base ahead of Israel's election on March 23.