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Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images

The New York Times on Wednesday said it added 301,000 new digital-only subscribers last quarter, its slowest quarter for digital subscriber growth in over a year.

Yes, but: New subscriber growth was weighted much more heavily this quarter towards non-news products than in any other previous quarter in the company’s history. A record 44% of The Times’ new digital subscribers came from non-core news products, like cooking, games and audio, last quarter.

  • Typically, the percentage of new subscribers from non-news products hovers around 25-35%.

By the numbers: Of The Times’ 301,000 net new digital subscribers added last quarter, 134,000 came from its cooking, games and audio products.

  • Another 167,000 new subscribers were added to its core news products.
  • In total, The Times now has nearly 8 million paid subscribers, which is far ahead of even its closest news competitors — The Washington Post and The Wall Street Journal.

The big picture: Times executives for years have emphasized that The New York Times isn’t just a newspaper, but a lifestyle services company.

  • In the post-Trump news cycle, that focus on lifestyle services has already begun to serve The Times well, offering it a financial cushion when the news cycle is slow.

Bottom line: The Times had a stated goal of reaching 10 million paid subscribers by 2025. Despite a news cycle slowdown, it’s well on its way to meeting that goal ahead of schedule.

Flashback: Trump era pushes New York Times to new heights in 2020

Go deeper

Scoop: VC-backed media startup adds Condé veteran Liz Gough as co-founder

Conde Nast

The new upstart media company led by media veterans from Luminary, The New York Times and The Athletic is adding a fourth partner, a person familiar with the company's plans tell Axios.

Details: Condé Nast's Liz Gough will join as co-founder and chief operating officer of the company, managing its business operations, B2B marketing and advertising.

New York Stock Exchange to loosen trading floor restrictions

A trader outside the New York Stock Exchange. Photo: Angela Weiss/AFP via Getty Images

The New York Stock Exchange says its iconic trading floor can get more crowded starting next week — the latest reopening sign in the country's financial center.

Driving the news: Firms can increase how many traders they have on the floor, if all of their staff have been vaccinated. They will be exempt from certain COVID protocols, like random testing.

4 hours ago - World

Canada First Nation finds mass grave at another school site

A memorial around the Centennial Flame on Parliament Hill in Ottawa, Ontario, Canada, on June 4, honoring 215 Indigenous children found buried in an unmarked, mass grave at a one-time residential school in Kamloops, British Columbia. Photo: David Kawai/Bloomberg via Getty Images

A First Nation in Canada said Wednesday "hundreds" of unmarked graves have been discovered at the site of a former residential school in the prairie province of Saskatchewan.

Of note: The Cowessess First Nation said in a statement the number of graves found are "the most significantly substantial to date in Canada" — suggesting it's more than the remains of 215 Indigenous children discovered last month at a former residential school site in Kamloops, British Columbia.

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