Feb 6, 2020 - Politics & Policy

The New York Times debuts second Oscars ad

Photo: The New York Times

The New York Times will on Thursday debut the next wave of ads from its "The Truth Is Worth It" brand campaign — including an Oscars ad.

Why it matters: It speaks to a bigger trend of large publishers taking out splashy television ads to promote their brands. The Washington Post ran a Super Bowl ad last year. The Times ran its first Oscars ad in 2017.

Details: The new ads will be centered around the Times' "'The 1619 Project," a big editorial project from the NYT that focuses on examining the legacy of slavery in America. The project launched around the 400th anniversary of slaves coming to Virginia.

  • The 30-second commercial that will premiere during the Oscars on Sunday will feature singer, actor and producer Janelle Monáe. 
  • It features a scene of a woman standing at the coast in Hampton, Virginia, the site where the first enslaved Africans were recorded being brought to Britain's North American colonies.
  • The Times says this location at Point Comfort, which is known as "Hampton Roads," is what inspired the cover photo for "The 1619 Project'" magazine issue.

The big picture: The bigger ad campaign includes national television, digital, social media and print advertising.

  • The campaign was developed creative agency Droga5, which The Times worked with on its first Oscars ad in 2017.
  • The ad that will debut Sunday was directed by artist and filmmaker Jenn Nkiru.

Go deeper

29 mins ago - World

The eye of the COVID-19 storm shifts to Latin America

Data: The Center for Systems Science and Engineering at Johns Hopkins; Chart: Naema Ahmed/Axios

The epicenter of the COVID-19 pandemic has moved from China to Europe to the United States and now to Latin America.

Why it matters: Up until now, the pandemic has struck hardest in relatively affluent countries. But it's now spreading fastest in countries where it will be even harder to track, treat and contain.

Updated 59 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 7 p.m. ET: 5,768,908 — Total deaths: 358,490 — Total recoveries — 2,399, 247Map.
  2. U.S.: Total confirmed cases as of 7 p.m. ET: 1,717,756 — Total deaths: 101,562 — Total recoveries: 399,991 — Total tested: 15,646,041Map.
  3. Public health: The mystery of coronavirus superspreaders.
  4. Congress: Pelosi slams McConnell on stimulus delay — Sen. Tim Kaine and wife test positive for coronavirus antibodies.
  5. World: Twitter slapped a fact-check label on a pair of months-old tweets from a Chinese government spokesperson that falsely suggested that the coronavirus originated in the U.S.
  6. Education: Science fairs are going virtual, and some online elements may become permanent.
  7. Axios on HBO: Science fiction writers tell us how they see the coronavirus pandemic.
  8. 🏃‍♀️Sports: Boston Marathon canceled after initial postponement, asks runners to go virtual.
  9. What should I do? When you can be around others after contracting the coronavirus — Traveling, asthma, dishes, disinfectants and being contagiousMasks, lending books and self-isolatingExercise, laundry, what counts as soap — Pets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingHow to minimize your risk.
  10. Other resources: CDC on how to avoid the virus, what to do if you get it, the right mask to wear.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

Minnesota activates National Guard amid fallout from George Floyd death

A portrait of George Floyd hangs on a street light pole in Minneapolis. Photo: Stephen Maturen/Getty Images

George Floyd, 46, moved to Minnesota to improve his life and become his "best self," but instead, he is dead because of Minneapolis police.

The latest: Minnesota Gov. Tim Walz declared a state of emergency and activated the state's National Guard in response to violent clashes over the past two days between police and protesters in the Twin Cities.