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Photo: The New York Times

The New York Times will on Thursday debut the next wave of ads from its "The Truth Is Worth It" brand campaign — including an Oscars ad.

Why it matters: It speaks to a bigger trend of large publishers taking out splashy television ads to promote their brands. The Washington Post ran a Super Bowl ad last year. The Times ran its first Oscars ad in 2017.

Details: The new ads will be centered around the Times' "'The 1619 Project," a big editorial project from the NYT that focuses on examining the legacy of slavery in America. The project launched around the 400th anniversary of slaves coming to Virginia.

  • The 30-second commercial that will premiere during the Oscars on Sunday will feature singer, actor and producer Janelle Monáe. 
  • It features a scene of a woman standing at the coast in Hampton, Virginia, the site where the first enslaved Africans were recorded being brought to Britain's North American colonies.
  • The Times says this location at Point Comfort, which is known as "Hampton Roads," is what inspired the cover photo for "The 1619 Project'" magazine issue.

The big picture: The bigger ad campaign includes national television, digital, social media and print advertising.

  • The campaign was developed creative agency Droga5, which The Times worked with on its first Oscars ad in 2017.
  • The ad that will debut Sunday was directed by artist and filmmaker Jenn Nkiru.

Go deeper

White House removes Trump-appointed scientist from overseeing climate report

U.S. President Joe Biden. Photo: Anna Moneymaker-Pool/Getty Images

The Biden administration has removed Trump-appointed atmospheric scientist Betsy Weatherhead from her role overseeing the government's "definitive report on the effects of climate change," the Washington Post first reported Monday.

Why it matters: While Weatherhead has not been fired — merely reassigned to the U.S. Geological Survey — the move represents an effort by the Biden administration to remove Trump-era appointees from scientific roles, per CNN.

Dave Lawler, author of World
45 mins ago - World

Castro era officially ends in Cuba

Diaz-Canel (L) with Raul Castro in 2018. Photo: Ernesto Mastrascusa/Getty Images

The Castro era ended in Cuba on Monday after six decades, with Raúl Castro handing over the reigns of a party founded in 1965 by his brother Fidel.

Why it matters: Miguel Díaz-Canel, 60, now assumes the challenge of maintaining Communist rule while grappling with growing discontent over Cuba's economic stagnation.

Dave Lawler, author of World
54 mins ago - World

Global coronavirus cases hit new high as India's surge continues

Expand chart
Data: Our World in Data; Chart: Axios Visuals

More COVID-19 cases are now being recorded globally each day than ever before in the pandemic, surpassing the previous global peak in early January.

The big picture: At that time, the U.S. and Europe were driving the surge. This time, the biggest source of new cases is India.

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