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Photo: The New York Times

The New York Times will on Thursday debut the next wave of ads from its "The Truth Is Worth It" brand campaign — including an Oscars ad.

Why it matters: It speaks to a bigger trend of large publishers taking out splashy television ads to promote their brands. The Washington Post ran a Super Bowl ad last year. The Times ran its first Oscars ad in 2017.

Details: The new ads will be centered around the Times' "'The 1619 Project," a big editorial project from the NYT that focuses on examining the legacy of slavery in America. The project launched around the 400th anniversary of slaves coming to Virginia.

  • The 30-second commercial that will premiere during the Oscars on Sunday will feature singer, actor and producer Janelle Monáe. 
  • It features a scene of a woman standing at the coast in Hampton, Virginia, the site where the first enslaved Africans were recorded being brought to Britain's North American colonies.
  • The Times says this location at Point Comfort, which is known as "Hampton Roads," is what inspired the cover photo for "The 1619 Project'" magazine issue.

The big picture: The bigger ad campaign includes national television, digital, social media and print advertising.

  • The campaign was developed creative agency Droga5, which The Times worked with on its first Oscars ad in 2017.
  • The ad that will debut Sunday was directed by artist and filmmaker Jenn Nkiru.

Go deeper

2 hours ago - World

Coast Guard searches for 39 people after boat capsizes off Florida coast

A U.S. Coast Guard ship leaving its base in Miami Beach, Florida, in July. Photo: AP/Marta Lavandier

U.S. Coast Guard crews were searching into the night for 39 people whose boat sank off Florida's coast over the weekend after traveling from the Bahamas.

The big picture: A "good Samaritan" contacted the Coast Guard about 8 a.m. Tuesday to say they "rescued a man clinging to a capsized vessel" 45 miles east of Fort Pierce, per a tweet from the agency, which noted it was dealing with "a suspected human smuggling venture."

Scoop: Race to lead NRCC kicks off

Reps. Darin LaHood (left) and Richard Hudson. Photos: Al Drago/Getty Images (LaHood) and Chip Somodevilla/Getty Images

Reps. Richard Hudson (R-N.C.) and Darin LaHood (R-Ill.) are both telling colleagues they plan to run for chair of the National Republican Congressional Committee for the 2024 cycle, people familiar with the matter tell Axios.

Why it matters: Republicans are confident they'll win the House majority back this fall, and the early jockeying to lead the caucus' fundraising apparatus is just another indicator of their optimism.

Scoop: White House plans expedited resettlement for Afghan refugees

Afghan Special Immigrant Visa holders enter a processing center at Camp As Sayliyah, Qatar, last August. Photo: Sgt. Jimmie Baker/U.S. Army via Getty Images

President Biden's advisers are crafting a plan to accelerate bringing potentially thousands of Afghans to the U.S. from Qatar, according to a source with direct knowledge of the administration's internal deliberations on the subject.

Why it matters: As U.S. military leaders plan for a possible Russian invasion of Ukraine, the administration is still struggling to handle the aftereffects of its chaotic Afghanistan withdrawal. One challenge: how to care for tens of thousands of displaced Afghans — many of whom helped the U.S. fight its longest war.

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