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BuzzFeed Editor-in-Chief Ben Smith told his staff yesterday about a new slogan for BuzzFeed News, "Reporting to You." His all-hands email makes an implicit contrast with the stentorian marketing of the N.Y. Times and WashPost:

"This is a moment when people are more concerned about the state of news than they've ever been. That's inspired some our competitors to launch campaigns that stress that they have earned trust over many decades, and that appeal to people's nostalgia for a simpler media age dominated by trusted gatekeepers. These outlets are doing spectacular work, by the way, and there's nothing wrong with their leaning on well-earned reputations. But that isn't us. We were born of this very chaotic new ecosystem, and our opportunity is to serve a huge audience through it, not by retreating from it. ... We speak the native language — whether English or Portuguese — of the web, in text and video. ... We are committed to sharing what we know with our audience, from being clear about corrections to sharing documents with our audience, including the famous dossier. We are... testing some technical features aimed at getting even more feedback from our audience on what they want reporting on."

Go deeper

Inside Patch's new local newsletter platform

Illustration: Annelise Capossela/Axios

Patch, the hyperlocal (and profitable) local digital news company, has built a new software platform called "Patch Labs" that lets local news reporters publish their own newsletters and websites, sources tell Axios.

Why it matters: It follows a growing trend of journalists going solo via newsletters at the national level.

Scoop: Politico stars plot new Playbook

Anna Palmer and Jake Sherman. Photo: Alex Wong/Getty Images

Three of Politico’s biggest reporting stars plan to launch a competitor to the company’s Politico Playbook franchise, sources tell me. 

Why it matters:  Jake Sherman, Anna Palmer and John Bresnahan will launch a daily newsletter in 2021 as a stand-alone company, the sources say. In effect, they will be competing against the Playbook franchise they helped create and grow. 

Ben Geman, author of Generate
29 mins ago - Energy & Environment

Big Oil's big reckoning

Illustration: Sarah Grillo/Axios

There doesn't seem to be an oil major that's got it all figured out between the pandemic, cloudy demand and price outlooks, and the unknown path through a world getting a bit more serious about climate.

Driving the news: ExxonMobil yesterday afternoon showed the latest signs of its struggle to position itself as it announced large write-offs and a big rethink of long-term spending.