Donald Trump's 2016 plan was never to become president, but rather to become "the most famous man in the world," according to excerpts from Michael Wolff's forthcoming book, published in New York Magazine.
What Trump really wanted: Trump, encouraged by longtime friend and former head of Fox News Roger Ailes, thought that he would emerge from the campaign with "a far more powerful brand and untold opportunities," such as his own Trump Network. "This is bigger than I ever dreamed of," Trump reportedly told Ailes a week before the election. "I don't think about losing, because it isn't losing. We've totally won."