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Photo: Apple

In a new TV ad out today, Apple features people inappropriately blurting out private information in public places.

Why it matters: With this bit of satire, Apple aims to win over consumers with a privacy-first message — and also to paint itself as a force for good amid the public debate over Big Tech's power.

Details: The minute-long spot features a variety of scenes, including:

  • A man on a bus shouting that he has been browsing for a divorce attorney.
  • A woman at a movie telling the person next to her the e-mail address she uses to "login for everything."
  • A man jogging and loudly sharing his heart rate aloud as he goes.
  • A woman with a bullhorn announcing her credit card number.

The screen then reads: "Some things shouldn't be shared. iPhone keeps it that way."

Between the lines: Apple's message may be humorous, but it is not subtle.

  • The company wants to distinguish between its business model, in which consumers pay for hardware and services, from its rivals', which uses personal data to target ads.
  • Apple's case to customers is: You don't have to choose between technology and privacy.

Yes, but: Privacy still comes at a price. Apple makes billions from its high-end hardware and billions more from its growing array of paid services. It also gets billions from ad-supported Google to be the default search engine on Macs and iOS devices. You can see the ad here.

Go deeper

PubMatic targets $115 million IPO amid ad tech boom

Illustration: Eniola Odetunde/Axios

PubMatic, a programmatic advertising company, is looking to raise around $115 million when it files to go public this week, sources tell Axios.

Why it matters: Despite the ad market slump, the pandemic has been great for ad tech, because it's helped to accelerate the demand for new ad formats in mediums like streaming and gaming.

Scoop: Google to lift post-election political ad ban on Dec. 10

Photo: Loic Venance/AFP via Getty Images

Google informed its advertising partners on Wednesday that beginning Dec. 10, it will lift the post-election political ad ban that went into effect after polls closed on Nov. 3, according to an email obtained by Axios.

The big picture: The lift comes about a month ahead of two crucial Georgia runoff races that will determine control of the Senate.

Mike Allen, author of AM
3 hours ago - Politics & Policy

Biden adviser Cedric Richmond sees first-term progress on reparations

Illustration: "Axios on HBO"

White House senior adviser Cedric Richmond told "Axios on HBO" that it's "doable" for President Biden to make first-term progress on breaking down barriers for people of color, while Congress studies reparations for slavery.

Why it matters: Biden said on the campaign trail that he supports creation of a commission to study and develop proposals for reparations — direct payments for African-Americans.