Jul 17, 2019

Netflix stock sinks after U.S. subscriber loss

Netflix stock was down more than 10% in after-hours trading Wednesday following the company's announcement that it lost over 100,000 U.S. subscribers last quarter. It was expected to gain roughly 300,000 subscribers.

Why it matters: Analysts weren't expecting the streaming giant to lose subscribers, especially since rival streaming services, like HBO Max, Disney + and NBCUniversal's new service, aren't expected to launch for another year or so.

By the numbers, via CNBC:

  • Earnings per share: 60 cents vs. 56 cents expected, per Refinitiv consensus estimate.
  • Revenue: $4.92 billion vs. $4.93 billion expected, per Refinitiv.
  • Domestic paid subscriber additions: A loss of 126,000 vs. a gain of 352,000, forecast by FactSet.
  • International paid subscriber additions: 2.83 million vs. 4.81 million, forecast by FactSet.

Details: Netflix also announced that it missed on guidance for international subscriber additions. Investors were hoping Netflix could continue to grow international subscribers while domestic subscriber growth stalled.

  • The Los Angeles-based company also missed slightly on revenue, but exceeded earnings per share.

Yes, but: Netflix is estimating higher third-quarter subscriber growth in light of new popular content additions, including the third season of "Stranger Things," which was released in early July, as well as new seasons of "The Crown" and "Orange is the New Black."

Be smart: Netflix also increased prices this past quarter, which may have also impacted subscriber growth.

The big picture: The company is also struggling to convince investors that subscriber growth won't be impacted by the loss of hit catalog series, like "The Office," which is moving to NBC, and "Friends," which will be available on HBO Max.

  • In a letter to investors, Netflix said it has been moving its own exclusive content to tighter windows and that it doesn't think losing catalogs will hurt its business in the long term.
  • "From what we’ve seen in the past when we drop strong catalog content (Starz and Epix with Sony, Disney, and Paramount films, or 2nd run series from Fox, for example) our members shift over to enjoying our other great content," the letter said.

Go deeper: The business of Netflix

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Netflix's reliance on big hits will be a hurdle for future growth

Data: FactSet; Chart: Axios Visuals

Netflix's ambition is to replace television — to be the thing you turn on out of force of habit as you sink into your couch, whether or not you really have any idea what you want to watch. With a large enough library, and detailed enough data about your viewing preferences, Netflix should always be able to find something to entertain you.

Driving the news: The company disappointed the market with its second-quarter earnings report this week. International subscribers grew more slowly than anticipated, while the number of U.S. subscribers actually fell.

Go deeperArrowJul 21, 2019

Netflix looks abroad for continued growth as more competitors emerge

Illustration: Sarah Grillo/Axios

Efforts to dethrone Netflix abroad are underway, as more money pours into upstarts looking to compete locally against the streaming giant.

Why it matters: Netflix's user base is nearing saturation in the U.S., so it needs to continue growing abroad if it ever wants a chance at profitability.

Go deeperArrowJul 23, 2019

Disney finally unveils Disney+, ESPN+, Hulu bundle for $12.99 monthly

Photo: Mike Kemp/Getty Images.

Disney CEO Bob Iger finally announced details for the long-awaited Disney streaming bundle that executives have been teasing for months. The bundle is meant to be an alternative to Hollywood rival Netflix.

Details: For $12.99 monthly, consumers can access Disney+, ESPN+ and the ad-supported version of Hulu. The deal will be available when Disney+ launches on Nov. 12. The combined package will be cheaper than Netflix's premium package, which is $13.99 a month.

Go deeperArrowUpdated Aug 6, 2019