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The stock of the decade: Netflix

This illustration shows the Netflix logo made out of movie reel
Illustration: Sarah Grillo/Axios Visuals

Netflix's 4,181% return from 2010 to the present makes it the S&P 500's best performer of the decade, CNBC reports.

The big picture: Netflix was the catalyst for the now-ubiquitous streaming wars that have overloaded dozens of major platforms with live and on-demand video.

Where it stands: Netflix's current market cap — nearly $148 billion — makes it one of the 40 most valuable companies in the U.S., per CNBC.

  • Netflix’s member base rose to 158.3 million at the end of 2019's Q3, CNBC reports, with international growth as the primary driver.
  • Subscribers from outside the U.S. now account for 62% of all Netflix members.

Yes, but: Netflix faces emboldened competitors loaded with cash, like Disney+ and Apple TV, and the streaming giant may have to spend more on content to retain customers and subscriptions. More competitors also mean more platforms are vying for the same top talent.

Go deeper: The streaming battlefield is getting crowded