Jul 12, 2018

Netflix tops HBO in Emmy nominations for the first time

Data: Academy of Television Arts & Sciences; Chart: Chris Canipe/Axios

Why it matters: It demonstrates a massive shift in the elite television business from traditional TV companies to digital streaming companies that can pour billions of dollars into content. HBO has lead Emmy nominations for the past 17 years.

The bigger picture: Roughly one third (30%) of all 538 Emmy nominations this year went to tech platforms. Leading the nominations in totals by platform were Netflix (112), Hulu (27) and Amazon Prime Video (22).

Why it's happening: The corporate structure of newer tech companies, as well as the pace of tech innovation, has caused investors to reward companies that can scale and adapt to consumer trends quickly, as opposed to companies that focus on consistently delivering profit.

  • Because of this, streaming companies are able to invest billions of dollars in creating and buying content to lure viewers from traditional networks. Those investments often mean that those companies are accruing of billions of dollars of debt, but it also means they have a greater chance of winning awards.
  • Netflix, for example, is estimated to spend upwards of $10 billion on content annually. Amazon will spend roughly $6 billion on content this year. By contrast, most of the networks, like CBS and NBC, will spend roughly $2 billion.

The big picture: Some of the shows with the most nominations came from the tech platforms, while others came from traditional networks. HBO's Game Of Thrones had the most nominations (22) in all categories, followed by NBC's Saturday Night Live (21) and HBO's Westworld (21).

Go deeper

Former HBO chief inks exclusive 5-year deal with Apple

Photo by Daniel Zuchnik/Getty Images

Former HBO boss Richard Plepler has secured a five-year exclusive deal with Apple to produce feature films, documentaries and original series for Apple TV+, his spokesperson confirmed to Axios.

Why it matters: The deal brings authority to Apple's fledgling content efforts, and gives Plepler a powerful platform to continue his influence as one of the entertainment industry's top producers and talent magnets.

Go deeperArrowJan 2, 2020

The stock of the decade: Netflix

Illustration: Sarah Grillo/Axios Visuals

Netflix's 4,181% return from 2010 to the present makes it the S&P 500's best performer of the decade, CNBC reports.

The big picture: Netflix was the catalyst for the now-ubiquitous streaming wars that have overloaded dozens of major platforms with live and on-demand video.

Apple bets big on Tinseltown's top talent

Richard Plepler Photo: Gary Gershoff/FilmMagic, Oprah Winfrey Photo: Steve Granitz/WireImage, Reese Witherspoon: Taylor Hill/Getty Images

Apple's new streaming service is only beginning to take shape, but already the tech giant has signaled that it's willing to spend big to lure Hollywood's top talent to be a part of it.

Why it matters: Analysts have for years predicted that Apple, with lots of free cash flow, would one day buy a content company like Netflix or HBO to fulfill its streaming ambitions. But Apple's recent investments in individual producers, actors and directors suggest the Silicon Valley titan is heading in a different direction.

Go deeperArrowJan 3, 2020