Stories

New Nielsen numbers show the power of Netflix

An Axios illustration of a family watching a phone
Illustration: Axios Visuals

A whopping 361,000 people watched all nine episodes of the second season of Netflix's Stranger Things on its premiere date, according to data shared by Nielsen at its annual NewFronts breakfast in New York.

By the numbers: At 52 minutes per episode, that's 7.8 hours of content consumption on premiere day per person.