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Beginning Wednesday, NBC News will produce a twice-daily news show exclusively for Snapchat's mobile content platform, Discover.

  • Roughly 30 people will produce the show, around the same size as a regular TV show team, and correspondents Gadi Schwartz and Savannah Sellers will be assigned to the show team, led by NBC's Director of Social Media strategy Andrew Springer.
  • NBCUniversal was the first major media partner to develop and produce Shows for Snapchat, and the first to receive and Emmy nomination for a Show on Snapchat with "The Voice."
  • Why it matters: This is the first time a daily TV news show will exist on Snapchat's platform, demonstrating a major shift in how TV news will transition to mobile in the digital age. Snapchat already hosts daily news content from The Washington Post and news content from others, and hosts its own original news series in Good Luck America, but this will be the first daily TV news show from a broadcaster on Discover.

Snapchat has been at the forefront of landing exclusive mobile content deals with TV networks, partially due to creating a unique mobile-first content strategy, and partially due to its penetration with a very engaged millennial audience. Nielsen data commissioned by Snapchat and provided exclusively to Axios shows that Snapchat provided a 16% increase in average monthly reach in Discover partners' TV audience, compared to a 5% decrease for the six months prior to the partnership.

About shows: Shows are mobile-first, full-screen, vertical videos that are 3-5 minutes in length and live within Snapchat's content platform, Discover. Currently, one new show debuts on Snapchat per day and by the end of the year, Snapchat anticipates that three new shows will be produced on its platform per day.

Go deeper

55 mins ago - Podcasts

Former Georgia Gov. Roy Barnes on the Senate runoffs

The future of U.S. politics, and all that flows from it, is in the hands of Georgia voters when they vote in two Senate runoffs on January 5.

Axios Re:Cap digs into the election dynamics with former Georgia Gov. Roy Barnes, a Democrat who served between 1999 and 2003.

1 hour ago - Health

Cuomo orders emergency hospital protocols as COVID capacity dwindles

Gov. Andrew Cuomo (D). Photo: Lev Radin/Pacific Press/LightRocket via Getty Images

New York Gov. Andrew Cuomo said on Monday that struggling state hospital systems must transfer patients to sites that are not nearing capacity, as rising coronavirus cases and hospitalizations strain medical resources.

Why it matters: New York does not expect to get the same kind of help from thousands of out-of-state doctors and nurses that it got this spring, Cuomo acknowledged, as most of the country battles skyrocketing COVID hospitalizations and infections.

Arizona certifies Biden's win

Photo: Demetrius Freeman/The Washington Post via Getty Images

Arizona officials certified the state's presidential election results on Monday, paving the way for President-elect Joe Biden to be awarded its 11 electoral votes.

Why it matters: The move deals yet another blow to President Trump's efforts to block or delay certification in key swing states that he lost. Biden beat the president in Arizona by more than 10,000 votes.