Jul 19, 2017

NBC launches daily news show on Snapchat

Beginning Wednesday, NBC News will produce a twice-daily news show exclusively for Snapchat's mobile content platform, Discover.

  • Roughly 30 people will produce the show, around the same size as a regular TV show team, and correspondents Gadi Schwartz and Savannah Sellers will be assigned to the show team, led by NBC's Director of Social Media strategy Andrew Springer.
  • NBCUniversal was the first major media partner to develop and produce Shows for Snapchat, and the first to receive and Emmy nomination for a Show on Snapchat with "The Voice."
  • Why it matters: This is the first time a daily TV news show will exist on Snapchat's platform, demonstrating a major shift in how TV news will transition to mobile in the digital age. Snapchat already hosts daily news content from The Washington Post and news content from others, and hosts its own original news series in Good Luck America, but this will be the first daily TV news show from a broadcaster on Discover.

Snapchat has been at the forefront of landing exclusive mobile content deals with TV networks, partially due to creating a unique mobile-first content strategy, and partially due to its penetration with a very engaged millennial audience. Nielsen data commissioned by Snapchat and provided exclusively to Axios shows that Snapchat provided a 16% increase in average monthly reach in Discover partners' TV audience, compared to a 5% decrease for the six months prior to the partnership.

About shows: Shows are mobile-first, full-screen, vertical videos that are 3-5 minutes in length and live within Snapchat's content platform, Discover. Currently, one new show debuts on Snapchat per day and by the end of the year, Snapchat anticipates that three new shows will be produced on its platform per day.

Go deeper

World coronavirus updates: Italy becomes 2nd country to exceed 100,000 cases

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens and confirmed plus presumptive cases from the CDC

Spain and Italy extended lockdown deadlines on Monday, as Italy became the second country in the world to surpass 100,000 confirmed coronavirus cases.

The big picture: COVID-19 cases surged past 755,000 and the death toll topped 36,000 by Monday, per Johns Hopkins data. Italy reported more than 11,500 total deaths.

Go deeperArrowUpdated 5 mins ago - Health

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 1 p.m. ET: 745,308 — Total deaths: 35,307 — Total recoveries: 156,875.
  2. U.S.: Leads the world in confirmed cases. Total confirmed cases as of 1 p.m. ET: 143,672 — Total deaths: 2,575 — Total recoveries: 4,865.
  3. Federal government latest: The White House will extend its social distancing guidelines until April 30 — Hospital ship the USNS Comfort arrives in Manhattan.
  4. Business latest: Macy's will furlough the majority of it's workers this week, as the chain's stores remain closed.
  5. World updates: Spain and Italy extend lockdown deadlines while Italy becomes second country to surpass 100,000 confirmed cases.
  6. 🎧 Podcast: Living with the coronavirus
  7. What should I do? Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk
  8. Other resources: CDC on how to avoid the virus, what to do if you get it.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

U.S. coronavirus updates: Majority of governors order residents to stay home

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios

At least 29 state governors have ordered their residents to stay home to promote social distancing and limit community spread from the coronavirus pandemic as the U.S. copes with more than 144,000 positive cases — more than any other country in the world, per Johns Hopkins data.

The big picture: COVID-19 killed over 2,500 people in the U.S. by Monday. That's far fewer than in Italy, where over 10,700 people have died — accounting for a third of the global death toll. The number of people who've recovered from the virus in the U.S. exceeded 4,800.

Go deeperArrowUpdated 32 mins ago - Health