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Beginning Wednesday, NBC News will produce a twice-daily news show exclusively for Snapchat's mobile content platform, Discover.

  • Roughly 30 people will produce the show, around the same size as a regular TV show team, and correspondents Gadi Schwartz and Savannah Sellers will be assigned to the show team, led by NBC's Director of Social Media strategy Andrew Springer.
  • NBCUniversal was the first major media partner to develop and produce Shows for Snapchat, and the first to receive and Emmy nomination for a Show on Snapchat with "The Voice."
  • Why it matters: This is the first time a daily TV news show will exist on Snapchat's platform, demonstrating a major shift in how TV news will transition to mobile in the digital age. Snapchat already hosts daily news content from The Washington Post and news content from others, and hosts its own original news series in Good Luck America, but this will be the first daily TV news show from a broadcaster on Discover.

Snapchat has been at the forefront of landing exclusive mobile content deals with TV networks, partially due to creating a unique mobile-first content strategy, and partially due to its penetration with a very engaged millennial audience. Nielsen data commissioned by Snapchat and provided exclusively to Axios shows that Snapchat provided a 16% increase in average monthly reach in Discover partners' TV audience, compared to a 5% decrease for the six months prior to the partnership.

About shows: Shows are mobile-first, full-screen, vertical videos that are 3-5 minutes in length and live within Snapchat's content platform, Discover. Currently, one new show debuts on Snapchat per day and by the end of the year, Snapchat anticipates that three new shows will be produced on its platform per day.

Go deeper

DOJ watchdog to probe whether officials sought to alter election results

Donald and Melania Trump exit Air Force One in West Palm Beach, Fla., on Jan. 20. Photo: Alex Edelman/AFP via Getty Images

The Justice Department's inspector general will investigate whether any current or former DOJ officials "engaged in an improper attempt to have DOJ seek to alter the outcome" of the 2020 election, the agency announced Monday.

Driving the news: The investigation comes in the wake of a New York Times report that alleged Jeffrey Clark, the head of DOJ's civil division, had plotted with President Trump to oust acting Attorney General Jeffery Rosen in a scheme to overturn the election results in Georgia.

2 hours ago - Podcasts

Google's chief health officer Karen DeSalvo on vaccinating America

Google on Monday became the latest Big Tech company to get involved with COVID-19 vaccinations. Not just by doing things like incorporating vaccination sites into its maps, but by helping to turn some of its offices and parking lots into vaccination sites.

Axios Re:Cap goes deeper into what Google is doing, and why now, with Dr. Karen DeSalvo, Google's chief health officer who previously worked at HHS and as health commissioner for New Orleans.

Biden signs order overturning Trump's transgender military ban

Photo: Tom Brenner/Getty Images

President Biden signed an executive order on Monday overturning the Trump administration's ban on transgender Americans serving in the military.

Why it matters: The ban, which allowed the military to bar openly transgender recruits and discharge people for not living as their sex assigned at birth, affected up to 15,000 service members, according to tallies from the National Center for Transgender Equality and Transgender American Veterans Association.