Sara Fischer Jul 19
NBC launches daily news show on Snapchat
Beginning Wednesday, NBC News will produce a twice-daily news show exclusively for Snapchat's mobile content platform, Discover.
- Roughly 30 people will produce the show, around the same size as a regular TV show team, and correspondents Gadi Schwartz and Savannah Sellers will be assigned to the show team, led by NBC's Director of Social Media strategy Andrew Springer.
- NBCUniversal was the first major media partner to develop and produce Shows for Snapchat, and the first to receive and Emmy nomination for a Show on Snapchat with "The Voice."
- Why it matters: This is the first time a daily TV news show will exist on Snapchat's platform, demonstrating a major shift in how TV news will transition to mobile in the digital age. Snapchat already hosts daily news content from The Washington Post and news content from others, and hosts its own original news series in Good Luck America, but this will be the first daily TV news show from a broadcaster on Discover.