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Golden State Warriors guard Stephen Curry (30) taps Toronto Raptors forward Pascal Siakam (43) as he goes to the basket on June 5, 2019. Photo: Steve Russell/Toronto Star via Getty Images

Thanks to the success of the Golden State Warriors, I've been able to attend the NBA Finals the past several years to check out the latest and greatest tech trend or gimmick.

Background: Over the years I've seen everything from 360-degree replays to Facebook Messenger bots. Virtual reality has been a frequent area of interest, but it was less so this year. (There's no live broadcast, but NextVR is doing next-day highlights.)

What's new: Instead, most of the league's tech experiments were focused on online and social media.

  • NBA League Pass: For the international version of its subscription service, the NBA is offering several alternate feeds for the finals. Using data from basketball tech firm Second Spectrum, viewers can get enhanced stats for players, see the Xs and Os in coach view, or get the mascot version with augmented reality digital cheers.
    • The downside is that those feeds are all delayed 2.5 minutes or so, but the company and league are trying to get it as close to real-time as possible.
  • Google Lens: Using the Google app and pointing the camera at a Warriors, Raptors or NBA Finals logo will pull up information about the league.
  • Snapchat: The Snapchat augmented reality experiment is limited to a single banner at each stadium which, when in view of the app's camera, transforms into a highlight reel of the hometown team.

Between the lines: These are all admittedly experiments to see what sticks, NBA VP of emerging technologies Scott Stanchak tells Axios. The goal is to keep fans engaged and not moving on to the next app or notification.

  • "Fans have so many choices," Stanchak said. "Not just from basketball perspective, but also from an entertainment perspective."

Meanwhile, Twitter tried its own experiment, inviting several of its most prolific local hoops commenters to watch the game from a suite and tweettheir thoughts with the hashtag #NBATwitter.

  • Along with Axios Sports editor Kendall Baker, I had the chance to witness the passion, enthusiasm (and eventual disappointment) of the half dozen or so influencers, as well as a number of Twitter employees who saw their hometown team go down to a 123-109 defeat.
  • Check out Kendall's coverage in Axios Sports (and sign up too).

Tech execs were well represented as well. I bumped into Salesforce founder Marc Benioff courtside before the game, while also said to be in attendance were Rakuten CEO Hiroshi “Mickey” Mikitani, Hewlett Packard Enterprise President Keerti Melkote and Uber CMO Rebecca Messina.

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G20 coal impasse previews fraught UN climate summit

A man tends to vegetables in a field as emissions rise from nearby cooling towers of a coal-fired power station in Tongling, Anhui province, China, Jan. 16, 2019. (Qilai Shen/Bloomberg via Getty Images)

G20 environment ministers ended talks without agreeing to phase out domestic coal-fired power generation and funding for such plants abroad, a deadlock that foreshadows difficult negotiations looming for this fall's critical climate summit.

Driving the news: Officials who met in Naples, Italy, on Thursday and Friday could not find consensus language on the use and financing of the most carbon-emitting fuel.

Updated 2 hours ago - World

At least 125 dead in western India after landslides, monsoon flooding

Vehicles driving through a flooded street in Mumbai on July 19. Photo: Pratik Chorge/Hindustan Times via Getty Images

At least 125 people are dead after monsoon rains triggered landslides in the western Indian state of Maharashtra, authorities said on Saturday, according to Reuters.

State of play: Downpours lasting several days have impacted hundreds of thousands of people, as major rivers are in danger of breaking through their banks.

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