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Reproduced from IFPI Global Music Report; Chart: Axios Visuals

Apple is killing its famous iTunes app on the Mac in favor of three new apps this fall: one for music, podcasts and TV.

Why it matters: The move is a symbol of the way music consumption has changed, moving from digital downloads to on-demand streaming.

The big picture: Over the past year, Apple has aggressively pushed users away from iTunes in favor of Apple Music, which has grown to reportedly surpass Spotify in U.S. users.

  • Analysts don't expect Apple Music to make tons of money, as licensing and label and publisher payout fees are expensive.
  • The music streaming service will likely strengthen the value proposition for Apple's hardware relationships, just as Amazon's music service is meant to strengthen its retail business through stronger consumer relationships.

Between the lines: The industry has developed standards and benchmarks for popular music around album sales and downloads.

  • The New York Times reports artists like Taylor Swift and Travis Scott are trying to bundle free downloads with ticket or merchandising sales in order to game the Billboard 100 list.
  • Billboard changed its methodology last year to weigh streaming success more heavily in its calculations, but the now widespread practice of bundling free downloads with merchandise and ticket sales is putting pressure on the group to readjust its calculations.

What's next: The music business is still trying to figure out how artists will be compensated for streaming success.

  • Some artist advocates have urged Apple not to cut off downloads entirely, as they provide a way for artists to get paid.

Go deeper: What Apple knows about you

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