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Photo Illustration by Alvin Chan/SOPA Images/LightRocket via Getty Images

MTV will pay for the printing and postage of any ballot application requested through websites linked to its new voter initiative campaign, network executives tell Axios.

Why it matters: Studies shows that many Americans want to vote early given the limitations of the pandemic, but some may not be familiar with the steps required to vote early.

Catch up quick: MTV has long led the media industry in championing voter initiatives, including helping launch Rock the Vote in 1990. This year, the network and its parent company ViacomCBS are focusing on voting early by mail or dropbox due to COVID-19.

Details: The campaign, called Vote For Your Life, is operated by MTV's parent company ViacomCBS and the Ad Council, a nonprofit that runs public service announcements (PSAs).

  • It is designed to lead voters — especially those who are young and possibly voting for the first time — to tools that make it easy to quickly check registration status, request a ballot and make a plan to vote early.
  • MTV pay for printing and mailing ballot applications for voters through October 6, which is the deadline for voters to receive applications and return them on time. Voters can access applications via the campaign websites www.VoteForYourLife.com or www.VoteEarlyDay.org.
  • The sites, powered by BallotReady and TurboVote, are accessible in English and Spanish (www.VotaPorTuVida.com).

The campaign also features PSAs that will run across all platforms on ViacomCBS – linear and digital, including cable networks like MTV, BET and Comedy Central, its flagship broadcast network CBS, Simon & Schuster and more.

What's next: Nearly every media company has launched some kind of voter initiative ahead of this year's historic election. Many are adapting their campaigns to address changes to voting procedures due to the pandemic.

Go deeper: Media giants launch voting efforts ahead of the election

Go deeper

Georgia's early voting starts with heavy turnout

Voters wait in line to vote at the Buckhead Library in Atlanta on the first day of in-person early voting for the Georgia Senate runoff election. Photo: Jason Armond/Getty Images

Georgia's on an early path to a huge turnout in the two runoffs to decide control of the U.S. Senate, according to data from the Georgia Secretary of State's Office crunched by Axios.

By the numbers: Voters cast 482,000 ballots in roughly the first day and a half of early voting this week. That’s equivalent to one-third of the total in the last statewide general election runoff, held in 2018, and about one-fourth of the total ballots in the last Senate runoff, held in 2008.

54 mins ago - World

Netanyahu campaigns against Biden's plan to save Iran deal

Netanyahu campaigns at a gym last month. Photo: Pool/AFP via Getty

Israeli Prime Minister Benjamin Netanyahu indirectly criticized the Biden administration for its intention to return to the Iran nuclear deal and told his supporters he was prepared to "stand against the entire world" to stop it.

Why it matters: This is a major change of tune for Netanyahu, who had been careful in his statements on the Iran deal and avoided publicly criticizing President Biden. The statement was part of Netanyahu's attempt to rally his base ahead of Israel's election on March 23.

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Tech: "Fludemic" model accurately maps COVID hotspotsVirtual doctor's visits and digital health tools take off.
  2. Politics: Schumer says Senate will stay through weekend to vote on COVID relief — Republican governor of West Virginia says there's no plan to lift mask mandate.
  3. World: Canada vaccine panel recommends 4 months between doses.
  4. Business: Firms develop new ways to inoculate the public.
  5. Local: Ultra-rich Florida community got vaccinations in January.