Getty Images

MTV is launching a new digital campaign during its annual Video Music Awards Monday night that aims to encourage young people to register to vote in the November midterm elections.

Flashback: The initiative is similar to the network’s “Choose or Lose” campaign when former Democratic President Bill Clinton was elected in 1992, the AP notes.

The details: MTV is working with non-partisan organizations, leading artists and activists to attract young voters and register them to vote. The campaign would also allow people to check whether their friends are registered.

  • On election day, MTV is planning to host some 1,000 parties across the country to celebrate the youth vote.

The backdrop: MTV's campaign is the latest to target the crucial bloc of young voters for this year’s midterm elections.

  • Last week, liberal activist and billionaire Tom Steyer unveiled plans to register 100,000 college students across 11 states through his NextGen America organization, which already registered 80,000 millennials.
  • And Parkland student activists seeking stricter gun laws have been making similar voter outreach efforts for the past few months.
  • A recent analysis by TargetSmart found that these ongoing efforts have already increased voter registration among people 29 and younger across battleground states following the February 14 Parkland shooting.

The big picture: While MTV has billed the campaign as a nonpartisan effort, it's expected to be more beneficial to Democrats. Studies have shown that young people are more likely to support Democratic candidates.

  • Yes, but young people typically do not show up at the polls in great numbers. If they do show up in November, they have the potential to shape the outcome of the midterm elections, particularly races in crucial swing states.

Go deeper: First look: Harvard poll sees wave of young voters this fall; Youth voter registration spiked in battleground states after Parkland shooting

Go deeper

Chief Justice John Roberts was hospitalized in June after fall

Chief Justice John Roberts overseeing the Senate impeachment trial of President Trump. Photo: Senate Television via Getty Images

Chief Justice John Roberts was hospitalized overnight after a fall on June 21, a Supreme Court spokesperson confirmed to the Washington Post on Tuesday.

Why it matters: Speculation regarding justices' health — given their lifetime appointments — always runs rampant, and this incident may have not been made public if the Post hadn't "received a tip."

Congress vs. tech's gang of four

Illustration: Sarah Grillo/Axios

The CEOs of tech's four leading giants will defend their industry's growing concentration of power from critics on both right and left who view them as monopolists when they testify, most likely virtually, before Congress on July 27.

Why it matters: The joint appearance by Facebook's Mark Zuckerberg, Apple's Tim Cook, Amazon's Jeff Bezos and Google's Sundar Pichai will mark a historic collision between the leaders of an industry that has changed the world and political leaders who believe those changes have harmed democracy and individual rights.

2020 attention tracker: The Trump policy trap

Data: Newswhip; Graphic: Axios Visuals — Note: Hover over the graphic on desktop to see weekly articles and interactions for candidates and issues.

The three topics generating the most intense interest online are the coronavirus, racial injustice and foreign policy, according to data from NewsWhip provided exclusively to Axios — and all are issues that are working against President Trump right now.

Why it matters: Storylines in Trump's populist sweet spot that carried the news cycle for much of his presidency — immigration, trade, a strong economy — have fallen away during the pandemic.