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Getty Images

MTV is launching a new digital campaign during its annual Video Music Awards Monday night that aims to encourage young people to register to vote in the November midterm elections.

Flashback: The initiative is similar to the network’s “Choose or Lose” campaign when former Democratic President Bill Clinton was elected in 1992, the AP notes.

The details: MTV is working with non-partisan organizations, leading artists and activists to attract young voters and register them to vote. The campaign would also allow people to check whether their friends are registered.

  • On election day, MTV is planning to host some 1,000 parties across the country to celebrate the youth vote.

The backdrop: MTV's campaign is the latest to target the crucial bloc of young voters for this year’s midterm elections.

  • Last week, liberal activist and billionaire Tom Steyer unveiled plans to register 100,000 college students across 11 states through his NextGen America organization, which already registered 80,000 millennials.
  • And Parkland student activists seeking stricter gun laws have been making similar voter outreach efforts for the past few months.
  • A recent analysis by TargetSmart found that these ongoing efforts have already increased voter registration among people 29 and younger across battleground states following the February 14 Parkland shooting.

The big picture: While MTV has billed the campaign as a nonpartisan effort, it's expected to be more beneficial to Democrats. Studies have shown that young people are more likely to support Democratic candidates.

  • Yes, but young people typically do not show up at the polls in great numbers. If they do show up in November, they have the potential to shape the outcome of the midterm elections, particularly races in crucial swing states.

Go deeper: First look: Harvard poll sees wave of young voters this fall; Youth voter registration spiked in battleground states after Parkland shooting

Go deeper

Updated 3 hours ago - Politics & Policy

Omicron dashboard

Illustration: Brendan Lynch/Axios

  1. Health: Pfizer and Moderna boosters overwhelmingly prevent Omicron hospitalizations, CDC finds — Omicron pushes COVID deaths toward 2,000 per day — The pandemic-proof health care giant.
  2. Vaccines: The case for Operation Warp Speed 2.0 — Starbucks drops worker vaccine or test requirement after SCOTUS ruling — Kids' COVID vaccination rates are particularly low in rural America.
  3. Politics: Biden concedes U.S. should have done more testing — Arizona says it "will not be intimidated" by Biden on anti-mask school policies — Federal judge blocks Biden's vaccine mandate for federal workers.
  4. World: American Airlines flight to London forced to turn around over mask dispute — WHO: COVID health emergency could end this year — Greece imposes vaccine mandate for people 60 and older — Austria approves COVID vaccine mandate for adults.
  5. Variant tracker

Arizona governor sues Biden administration over COVID funds tied to mandates

A teacher prepares a hallway barrier to help students maintain social distancing at John B. Wright Elementary School in Tucson, Arizona, on Aug. 14, 2020. Photo: Cheney Orr/Bloomberg via Getty Images

Arizona Gov. Doug Ducey (R) filed a lawsuit Friday against the Biden administration for ordering the state to stop allocating federal COVID relief funds to schools that don't comply with public health recommendations such as masking, the Arizona Republic reports.

Why it matters: The Treasury Department said last week that the state would have to pay back the money if Ducey does not redesignate the $173 million programs to ensure they don't "undermine efforts to stop the spread of COVID-19."

Federal judge blocks Biden's vaccine mandate for federal workers

President Biden speaking from Eisenhower Executive Office Building on Jan. 21. Photo: Yuri Gripas/Abaca/Bloomberg via Getty Images

A federal judge in Texas blocked the Biden administration from enforcing its coronavirus vaccine mandate for federal workers on Friday, citing the outcome of last week's Supreme Court ruling that nullified the administration's vaccine-or-test requirement for large employers.

Why it matters: It's a blow to President Biden's efforts to increase the U.S.' vaccination rates, though much of the federal workforce has already been vaccinated against the virus.