Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Catch up on the day's biggest business stories
Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter
Stay on top of the latest market trends
Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.
Sports news worthy of your time
Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.
Tech news worthy of your time
Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.
Get the inside stories
Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Want a daily digest of the top Denver news?
Get a daily digest of the most important stories affecting your hometown with Axios Denver
Want a daily digest of the top Des Moines news?
Get a daily digest of the most important stories affecting your hometown with Axios Des Moines
Want a daily digest of the top Twin Cities news?
Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities
Want a daily digest of the top Tampa Bay news?
Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay
Want a daily digest of the top Charlotte news?
Get a daily digest of the most important stories affecting your hometown with Axios Charlotte
Photo: Chip Somodevilla/Getty Images
Tom Steyer's NextGen America organization is working to register 100,000 students in one month at college campuses across 11 states as part of its "Welcome Week" program launching this week.
Why it matters: This is the group's biggest voter registration effort yet, focused specifically on the most crucial bloc of non-voters, and it's happening just three months before the 2018 midterm election.
- They've already registered 80,000 millennials, and now they want to register 100,000 more through mid-September.
By the numbers: NextGen will deploy 765 organizers to 420 campuses — including 135 community colleges and 14 historically black colleges and universities — to engage with students during "Welcome Week" as they're headed back to school.
- In 2016, their youth voter registration effort sent 500 NextGen organizers to 300 college campuses.
- There are 70 million eligible voters between the ages of 18-35.
- NextGen will pledge 40,000 young people to actually show up and vote in November.
- The group is also launching a $250,000 digital ad campaign across these campuses.
- The 11 targeted states include Arizona, California, Florida, Iowa, Michigan, Nevada, New Hampshire, North Carolina, Pennsylvania, Virginia, and Wisconsin.
What they’re saying: “Young voters ... are essential to propelling progressives to victory in 2018 and beyond,” said NextGen America President Tom Steyer. “In November, young people can take back the House and take a stand against the divisive policies of Donald Trump.”
Be smart: Voter registration might be a non-partisan effort, but Democrats will certainly be the ones to benefit from this. Steyer has been an outspoken advocate of impeaching President Trump, and he's now the biggest individual sourceof money and resources for Democrats.