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Photo by Rick Kern/Getty Images for Paramount Pictures

The holiday weekend saw a resurgence at the box office, breathing new life into an industry that barely survived the pandemic.

Why it matters: "There may not be enough adjectives to describe the importance of this weekend’s box office performance to movie theaters," Comscore senior media analyst Paul Dergarabedian tells Axios.

  • The "numbers supplied indisputable proof that the allure, prestige and continued importance of the cinema experience is undeniable," said Dergarabedian.

Driving the news: Paramount's horror-thriller “A Quiet Place Part II" blew past expectations this past four-day weekend, bringing in an estimated $57 million from box office ticket sales across North America, per Comscore.

By the numbers: Disney's "Cruella" also did well in theaters, considering viewers could stream the film online on Disney+ for $30 the same day it opened in theaters.

  • In total, "Cruella" brought in an estimated $26.5 million at the box office over the four-day weekend, making it the second-highest earner over the weekend. Disney hasn't said how many people watched the film on-demand.
  • Overall, the box office is expected to top over $100 million over the four-day holiday weekend, the most it's made since March 2020.

Be smart: These numbers were especially strong considering 72% of all North American theaters are currently open, per Comscore. But the numbers are still far off from pre-pandemic levels.

  • While this past Memorial Day weekend set a pandemic record, it still brought in about half of the roughly $230 million in box office sales in 2019.
  • While "A Quiet Place Part II" beat expectations, Disney's "Aladdin" made nearly double at the box office over the same four-day holiday weekend in 2019.

The big picture: It's unclear whether the box office will ever fully revert back to pre-pandemic highs, but given how much movie consumption habits and business models have changed due to the pandemic, it seems unlikely.

  • Most movie studios have experimented with shortened theatrical windows over the past year, letting consumers view their films at home via streaming much sooner than the traditional 90-way window.
  • “A Quiet Place II,” for example, will be available to stream on Paramount+ in 45 days, which is about half of the typical 90-day window of exclusivity that used to be granted to theaters before the pandemic.

Go deeper: Movie theaters eye summer box office rebound

Go deeper

"Shang-Chi" blows past Labor Day weekend box office record

Photo: Disney

Disney's newest Marvel hit, "Shang-Chi and the Legend of the Ten Rings," obliterated Labor Day weekend box office records, bringing in a whopping $75.5 million over three days. It's projected to bring in $90 million for the full four-day weekend, according to Comscore.

Why it matters: Its three-day opening was the second-highest so far during the pandemic after Disney's other Marvel hit, "Black Widow," proving the power of the Marvel franchise to lure people to theaters.

Updated 4 mins ago - World

Police charge man with murder of British MP David Amess

Police outside Belfairs Methodist Church in Leigh-on-Sea, England, on Oct. 15. Photo: John Keeble/Getty Images

Police said Thursday that Ali Harbi Ali, a 25-year-old British man, has been charged with the murder of David Amess, a Conservative Party lawmaker in the U.K.

The big picture: Last week, the Metropolitan Police declared the fatal stabbing a terrorist incident, saying that they had found "a potential motivation linked to Islamist extremism."

Updated 1 hour ago - Health

COVID cases and deaths keep falling

Expand chart
Data: N.Y. Times; Cartogram: Kavya Beheraj/Axios

America’s coronavirus outbreak is rapidly improving as the Delta wave recedes, and vaccines for kids — which could become available within weeks — will help the situation improve even further.

By the numbers: Nationwide, the U.S. is now averaging about 79,000 new cases per day — a 22% drop over the past two weeks.