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Courtesy: More Than A Vote

In an attempt to reach young Black voters where they already consume media, More Than A Vote — the voting rights group led by LeBron James and other Black athletes — will debut a new series on "NBA 2KTV" today, Axios has learned.

Why it matters: Instead of producing PSA-style videos and relying on traditional news networks, More Than A Vote will reach potential voters when they login to play "NBA 2K21," the latest edition of the top-selling video game franchise.

  • "2KTV" is the show within the "NBA 2K" video game series.
  • Each episode blends the personal story of the interviewee with historical context to educate gamers on why they should make a plan to vote.
  • The series is produced in partnership with James' entertainment brand, SpringHill Co.

Episode 1 features ESPN analyst and More Than A Vote member Maria Taylor, who chronicles her own experiences witnessing voter suppression.

  • Episode 2 features Atlanta Hawks star and More Than A Vote member Trae Young. "I'd just turned 18 during the last presidential election, and I didn't fully grasp how important it was to exercise my right to vote," says Young. "This time I understand what's at stake."

The big picture: This is the latest effort to appeal to millennials and Gen Z voters, who make up more than one-third of the U.S. electorate.

Go deeper: Sports stadiums welcome voters, not fans

Go deeper

21 hours ago - Politics & Policy

Instagram partners with ATTN: to encourage young people to vote

Illustration: Aïda Amer/Axios

Instagram is funding a slate of new memes, Reels, Stories and IGTV videos from ATTN:, the millennial-focused digital media company, to empower young people to vote.

Why it matters: Instagram and its parent Facebook are pushing to promote more civic engagement ahead of the election — and ATTN: is one of the top creators of social change-focused videos on the platform.

2 hours ago - Health

Ipsos poll: COVID trick-or-treat

Data: Axios/Ipsos poll; Note ±3.3% margin of error for the total sample size; Chart: Andrew Witherspoon/Axios

About half of Americans are worried that trick-or-treating will spread coronavirus in their communities, according to this week's installment of the Axios/Ipsos Coronavirus Index.

Why it matters: This may seem like more evidence that the pandemic is curbing our nation's cherished pastimes. But a closer look reveals something more nuanced about Americans' increased acceptance for risk around activities in which they want to participate.

Updated 10 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: The good and bad news about antibody therapies — Fauci: Hotspots have materialized across "the entire country."
  2. World: Belgium imposes lockdown, citing "health emergency" due to influx of cases.
  3. Economy: Conference Board predicts economy won’t fully recover until late 2021.
  4. Education: Surge threatens to shut classrooms down again.
  5. Technology: The pandemic isn't slowing tech.
  6. Travel: CDC replaces COVID-19 cruise ban with less restrictive "conditional sailing order."
  7. Sports: High school football's pandemic struggles.
  8. 🎧Podcast: The vaccine race turns toward nationalism.