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Courtesy: More Than A Vote

In an attempt to reach young Black voters where they already consume media, More Than A Vote — the voting rights group led by LeBron James and other Black athletes — will debut a new series on "NBA 2KTV" today, Axios has learned.

Why it matters: Instead of producing PSA-style videos and relying on traditional news networks, More Than A Vote will reach potential voters when they login to play "NBA 2K21," the latest edition of the top-selling video game franchise.

  • "2KTV" is the show within the "NBA 2K" video game series.
  • Each episode blends the personal story of the interviewee with historical context to educate gamers on why they should make a plan to vote.
  • The series is produced in partnership with James' entertainment brand, SpringHill Co.

Episode 1 features ESPN analyst and More Than A Vote member Maria Taylor, who chronicles her own experiences witnessing voter suppression.

  • Episode 2 features Atlanta Hawks star and More Than A Vote member Trae Young. "I'd just turned 18 during the last presidential election, and I didn't fully grasp how important it was to exercise my right to vote," says Young. "This time I understand what's at stake."

The big picture: This is the latest effort to appeal to millennials and Gen Z voters, who make up more than one-third of the U.S. electorate.

Go deeper: Sports stadiums welcome voters, not fans

Go deeper

Immigration is shaping the youngest generation of voters

Illustration: Eniola Odetunde/Axios. Photo: H. Armstrong Roberts/Stringer

Members of Gen Z are more likely to have immigrant parents than even millennials when they were the same age.

The big picture: Gen Zers were born and are growing up in an era of booming immigration. But they are less likely to be immigrants themselves than millennials were, making a larger percentage of them automatically eligible to vote at 18.

Kendall Baker, author of Sports
May 13, 2020 - Sports

Sports leagues are preparing for an era without fans

Illustration: Sarah Grillo/Axios

At the turn of the century, futurist Watts Wacker predicted that sports stadiums of the future would essentially be sound stages optimized for TV, rather than coliseum-like structures built to seat thousands of fans.

Why it matters: Prior to the coronavirus, things were already moving in this direction, with teams building smaller, more intimate venues in response to declining attendance and changing viewing habits.

Dion Rabouin, author of Markets
44 mins ago - Economy & Business

Biden's inflation danger

Illustration: Sarah Grillo/Axios

President-elect Joe Biden's $1.9 trillion stimulus proposal has economists and bullish market analysts revising their U.S. growth expectations higher, predicting a reflation of the economy in 2021 and possibly more booming returns for risk assets.

Yes, but: Others are warning that what's expected to be reflation could actually show up as inflation, a much less welcome phenomenon.