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A woman watches TV on her iPhone. Photo: Getty

The average U.S. smartphone user now gobbles up 31.4 gigabytes of data a month, a 25% increase since last year, according to NPD Group and reported by Twice. That's roughly the equivalent of streaming 31 hours of standard-definition video on Netflix.

Why it's happening: The major U.S. wireless companies now all offer unlimited data plans, allowing consumers to blow through as much data as they want without incurring extra fees or having to seek out Wi-Fi hotspots for bandwidth-heavy downloads. Streaming video accounts for 83% of total data consumed, per NPD.

What it means: As consumers spend more and more time on their mobile devices, media companies are tailoring content to be consumed on smaller screens and on the go. It's also driving traditional cable and pay-TV providers like Comcast and Charter to add wireless components to their businesses as subscribers continue to cut the cord. And smartphone makers are designing the next generation of phones with this in mind – for example, Microsoft has filed a patent for a two-screen smart phone.

Go deeper: Axios' Ina Fried tells us what to expect in next year's smartphones.

Go deeper

Updated 37 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Health: Coronavirus cases hit a seven-month low — Majority back vaccine proof requirements for travel, schools and work — The race to avoid a possible "monster" COVID variant.
  2. Politics: Oklahoma secures $2.6 million refund for hydroxychloroquine purchase — Why Biden's latest vaccine goal is his hardest yet.
  3. Vaccines: Pfizer begins application for full FDA approval of COVID-19 vaccine — Moderna says its COVID booster shot shows promise against variants.
  4. Economy: U.S. adds just 266,000 jobs in April, far below expectations — Americans' return to the skies could benefit smaller airlines.
  5. World: WHO authorizes China's Sinopharm COVID-19 vaccine for emergency use — Mixed response in Europe to Biden's vaccine patents bombshell.
  6. Variant tracker: Where different strains are spreading.

States enter the unemployment fray

Illustration: Sarah Grillo/Axios

A debate about whether generous unemployment cash is fueling a worker shortage is raging, with today's disappointing jobs report caught in the middle.

Why it matters: States blaming benefits for keeping would-be employees home are starting to implement policies to counteract the supposed effect.

Felix Salmon, author of Capital
2 hours ago - Economy & Business

The polarizing jobs report

Illustration: Sarah Grillo/Axios

Friday morning's dismal jobs report only goes to prove whatever people already believed about government policy.

The big picture: Democrats and progressives are convinced that the weak pace of job growth only serves to underscore the necessity of massive government spending to boost the economy.