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Photo: Alex Trautwig/MLB Photos via Getty Images

For just $39 a month, Mets fans can score standing-room-only tickets to nearly every regular-season home game this season. The Cardinals and Twins have launched similar programs in recent years.

Why it matters: Baseball is looking for a way to reach a younger and more unconventional audience, and targeting millennials and fringe sports fans with cheap tickets might just be the answer.

  • Is standing-room-only ideal? No, but if any stadium is prepared to keep those without seats entertained, it's a baseball stadium. And if any sport can still be enjoyed even if you're not paying close attention, it's baseball.
  • I've spent my fair share of evenings at the ballpark out of my seat — preferring instead to explore the venue and examine the food options. I'll sit down and intensely watch an inning here or there, but really, I'm there to hang out with friends and enjoy the (hopefully) good weather.

The big picture: Assuming I'm not the only one who treats baseball games this way, I think it's fair to suggest that these insanely cheap tickets could help turn a "post-work trip to the ballpark" into the new "post-work trip to the bar" for some people.

  • Co-workers: The Mets deal allows users to buy up to six subscriptions each, which makes it the perfect thing for, say, your company's sales team to enjoy together.
  • Friends: You and your best buds from college already meet at The Blarney Stone every Thursday night. Why not meet at the ballpark, instead, even if it's just for the summer?

Yes, but: In order for this ticket deal to reach its full potential, the stadium must be conveniently located, ideally downtown. That way, fans can make game-time decisions as they're leaving the office.

  • In the Mets' case, Citi Field sits in the middle of a parking lot all the way out in Queens, which means any young person working in Manhattan has to take a fairly long subway to get there. That could be a problem.

P.S. In related news, the Mets actually paid Jacob deGrom

Go deeper

Updated 51 mins ago - Economy & Business

Janet Yellen co-opts Reaganomics phrase for new Davos speech

Treasury Secretary Janet Yellen at a speech this week. Photo: Alex Wong/Getty Images

The U.S. needs to focus on increasing its productive potential, Treasury Secretary Janet Yellen told world leaders Friday, calling for what she terms "modern supply side economics."

Why it matters: She co-opted a phrase traditionally used by political conservatives to describe low-tax and deregulatory policies — and framed the Biden administration's initiatives as the best path forward to achieve greater national prosperity.

National Archives releases Trump White House records to Jan. 6 panel

Photo: Chip Somodevilla/Getty Images

The National Archives on Thursday evening released records of former President Trump's White House to the House Jan. 6 Select Committee, the agency said.

Why it matters: The committee now has documents that Trump attempted to keep hidden, arguing that their release would undermine his executive privilege.

Worker shortage unleashes a forever jobs crisis

Illustration: Shoshana Gordon/Axios

Workers are in the driver's seat in the labor market, and that doesn't look likely to change anytime soon. It's also starting to alter the competitive landscape across the business world.

Driving the news: The terms of competition are shifting, especially in labor-intensive industries. Companies that have some distinct advantage in their ability to attract the best workers are likely to fare better.