We've chronicled the fall of Big Mayo at the hands of millennials who developed tastes for sriracha, salsa, wasabi and anything else they regard as hipper condiments. Next to go: Big Cheese.
What's going on: American cheese, a long-time burger and sandwich staple, is under attack. Fast-food chains around the U.S. are swapping out Kraft Singles for fancier cheese like asiago, sharp cheddar and smoked gouda, Bloomberg reports. The result is a generational shift away from the orange squares that have populated school lunches for 50 years.