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Photo: Joe Raedle/Getty Images

"Hold the mayo!" a new generation of Americans is collectively shouting, thereby threatening the nation's long-time favorite salad and sandwich smathering.

The bottom line: Snicker if you like but people like Sandy Hingston, a boomer from Philly, are in a condiment crisis over the obsolescence of her potato salad and deviled eggs in favor of foods containing mustard, ketchup, salsa, kimchi, wasabi — anything but mayo. She lives in fear that mayo is going the way of now-passé Jell-O.

What's happening: Ketchup and mustard have been staples of the all-American diet for over a century, but mayonnaise has been the most popular by far.

  • Now Hingston, a writer at Philadelphia Magazine, has uncovered a hidden dark side to the subject of sandwich spreads — her younger relatives are eschewing family tradition in favor of what they regard as hipper condiments, she recently wrote.
  • Little did she expect the raw nerve she would expose: hate mail poured in (though one defender also sent two quarts of Duke's Mayo). "It turns out people really, really identify with their condiments," Hingston tells Axios.

Hingston's essay also caught the attention of Zoe Leavitt of CB Insights, the market research firm. Leavitt decided to take a look at the numbers.

  • Mayonnaise sales have dropped 6.7% over the last five years. That's bad news for big-time brands like Heinz and Kraft that sell tons of mayo, Leavitt says.
  • Healthier condiment startups — like Brightland, the olive oil-based condiment seller, and JUST, the vegan mayo producer — are creeping in, jumping from a 3.1% market share in 2012 to 6.2% today, per the WSJ.

Some room for hope: The youths haven't written off mayonnaise, Leavitt says. Mayo-based aiolis are still wildly popular as dipping sauces for fries and toppings on burgers. And mayo that's got bold flavors, like sriracha and chipotle, is a hit as well. A rebranding play could be all it takes to update mayonnaise for younger Americans, she says.

Go deeper

House passes bill making Juneteenth a federal holiday

Juneteenth march on June 19, 2020 in the Brooklyn borough of New York City. Photo by Robert Nickelsberg/Getty Images)

The House voted 415-14 on Wednesday to make Juneteenth a federal holiday.

The big picture: All those voting against the measure were Republicans. The vote comes one day after the Senate unanimously approved the bill and three days before the holiday.

3 hours ago - Politics & Policy

Group of 20 bipartisan senators back $1.2T infrastructure framework

U.S. Senate Majority Leader Chuck Schumer (D-NY) arrives for a meeting with Senate Budget Committee Democrats in the Mansfield Room at the U.S. Capitol building on June 16, 2021 in Washington, DC. The Majority Leader and Democrats on the Senate Budget Committee are meeting to discuss how to move forward with the Biden Administrations budget proposal. Photo: Samuel Corum / Getty Images

A group of 10 Democratic and 10 Republican senators (the "G20") tasked with negotiating an infrastructure deal with the White House has released a statement in support of a $1.2 trillion framework.

Why it matters: Details regarding the plan have not yet been released, but getting 10 Republicans on board means the bill could get the necessary 60 votes to pass.

DOJ drops criminal probe, civil lawsuit against John Bolton over Trump book

Photo: Jabin Botsford/The Washington Post via Getty Images)

The Justice Department has closed its criminal investigation into whether President Trump's former national security adviser John Bolton disclosed classified information with his tell-all memoir, “The Room Where it Happened," according to a source with direct knowledge.

Why it matters: The move comes a year after the Trump administration tried to silence Bolton by suing him in federal court, claiming he breached his contract by failing to complete a pre-publication review for classified information. Prosecutors indicated they had reached a settlement with Bolton to drop the lawsuit in a filing on Wednesday.