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Mike Pence departs the inauguration. Photo: Melina Mara/The Washington Post via Getty Images

Former Vice President Mike Pence today launches Advancing American Freedom, a policy and advocacy organization "to promote the pro-freedom policies of the last four years."

The big picture: After lying low since the inauguration 77 days ago, Pence said the 501(c)(4)'s goals include "promoting traditional conservative values and promoting the successful policies of the Trump administration."

  • The group also will "oppose the expansion of government" under the Biden administration.

Why it matters: Pence, 61, is automatically part of 2024's opening top tier, and is giving a sense of his early message as he reengages in public life.

  • His first major open-press speech will be April 29, to the Palmetto Family Council in Columbia, S.C.

The advisory board includes Kellyanne Conway, Jim DeMint, Ed Feulner, former Ambassador to Israel David Friedman, Newt and Callista Gingrich, Heritage Foundation President Kay James, Larry Kudlow, Robert Lighthizer, Club for Growth President David McIntosh, Ed Meese, Rick Santorum, Seema Verma, Russ Vought and Scott Walker.

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Go deeper

Exclusive: Texas nonprofit got massive border contract after hiring Biden official

Migrants attempting to enter the United States from Ciudad Juarez, Mexico. Photo: David Peinado/Xinhua via Getty Images

A Texas nonprofit that recently hired a Biden transition official got a contract worth as much as $530 million to help manage the influx of migrant children at the southern border, Axios has learned.

Why it matters: The contract is by far the largest ever awarded to Family Endeavors. It's potentially worth more than 12 times the group's most recently reported annual budget — a sign of the demand the new work will place on its operations.

2 hours ago - Politics & Policy

Exclusive: $1 million ad buy defends Georgia law to business critics

Illustration: Aïda Amer/Axios

A leading conservative group is targeting the business community with a seven-figure ad buy on CNBC and local TV defending Georgia's new voting law from its corporate critics, Axios has learned.

Why it matters: By focusing on the C-suite through a network it watches, Heritage Action for America is offering a rejoinder to some companies — even Major League Baseball — after they waded so prominently into politics.

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