Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!
Data: Statcounter Global Stats; Chart: Axios Visuals

Microsoft is unveiling a new version of Windows on Thursday, and the refresh to its desktop operating system can't come soon enough.

Why it matters: While Windows still runs on nearly three-quarters of the world's computers, the operating system has been losing ground to MacOS and Chrome OS. Meanwhile, the company has all but given up on mobile, which is the main way people around the world access the internet.

While there are many ways Microsoft could improve Windows, a key area is helping people work across multiple devices, including smartphones (even if Microsoft isn't the one making them).

  • The company has scrapped several recent efforts to simplify its OS, most recently cancelling a version called Windows 10X.
  • "Windows 11 needs to deliver on the promise of Windows 10x — a cloud first, multi-device, agile OS that can enchant the young without scaring the old," said Carolina Milanesi, an analyst with Creative Strategies.

Catch up quick:

  • Microsoft has announced a June 24 event to detail the future of Windows.
  • A test build of the operating system has already leaked, but early versions often lack the key features of the final version, so what we have seen may not reflect Microsoft's full vision.
  • Microsoft has made only modest changes to Windows since the debut of Windows 10 in 2015, which itself was designed to merge the touch-first vision of Windows 8 with Windows 7, a desktop version that had remained popular with businesses.

By the numbers: A big chunk of Microsoft's revenue is still tied to the PC.

  • The company's "more personal computing" unit, which includes Windows, Surface and Xbox, accounted for $13 billion of the company's $41.7 billion in revenue last quarter, or 31%.
  • And that doesn't include any of the billions that Microsoft makes from Office. Sold largely by subscription now, Office does run on Macs and mobile devices, but most people paying for it run it on a PC.

Between the lines: Microsoft points to a revitalization of its PC businesses amid the pandemic. However, that boost will only benefit Microsoft long-term if it can convince more of the next generation of users and organizations to go with Windows.

  • Microsoft still dominates inside large companies, but today's startups frequently use Macs or give employees a choice.
  • Many schools, especially those in the U.S., have opted for Chromebooks because of their edge in security and manageability. That's creating a new generation of consumers that equate Google, not Microsoft, with desktop computing.

The big picture: Microsoft has made great strides in creating versions of its apps that run anywhere and transforming Azure into a platform-agnostic cloud service. However, the long-term health of its business still depends on a thriving Windows ecosystem.

  • Programs like Office, Outlook and Teams may run on all manner of operating system, but Microsoft has a home court advantage on Windows.
  • Many of Microsoft's future bets also rely on Windows. The company's HoloLens augmented reality headset is, at its core, a Windows PC on your face.

Go deeper

Ina Fried, author of Login
Sep 22, 2021 - Technology

Microsoft debuts new Surface hardware

Photo: Microsoft

Microsoft unveiled updates to its Surface line, including laptops, convertible tablets and an improved versions of its Android-based dual screen Surface Duo.

Why it matters: The new devices come ahead of Windows 11's official launch on Oct. 5.

Tech firms' nightmare: Vanishing green cards

Illustration: Megan Robinson/Axios

Thousands of green cards are about to go to waste, leaving Google, Microsoft and other tech companies fuming — and pushing the Biden administration to ensure it doesn't happen again.

Why it matters: Tech workers have waited years for green cards that will grant them permanent legal status in the U.S. — but because of pandemic-related processing delays, they will have to wait even longer.

Stock buybacks boom as corporate cash piles grow

The Delta variant is keeping more companies cautious about how to invest the mountains of cash they have at their disposal. That hesitancy has led, in part, to corporate spending on stock buybacks outpacing capital expenditures this year. 

Why it matters: Companies hoarded cash and raised prices over the past year — leaving them with a lot of money and decisions about what to do with it.