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Photo: ATTN:

Former First Lady Michelle Obama is partnering with the digital media company ATTN: to launch a video series on IGTV, Instagram's video platform.

  • “A Year of Firsts” shows inspiring stories about students navigating their first year through college.

Why it matters: The Obamas have maintained a strong media presence through civic media projects on newer tech platforms.

  • Last June, Michelle and Barack Obama's production company Higher Ground announced it would begin working with Spotify to produce podcasts.
  • In 2018, Higher Ground signed a multi-year deal with Netflix to produce TV shows and films that spotlight issues such as race, class, democracy and civil rights.

Details: The show will be produced by ATTN:, a media company that focuses on millennial video, in partnership with Reach Higher, an initiative founded by Obama during her time at the White House to inspire and support students to pursue higher education.

  • The first episode of the six-episode series will premiere exclusively on IGTV in mid-January. The last will appear in June.
  • ATTN: is working with the students directly to document their first year as they explore issues like the academic stress of college, making new friends, college affordability, and physical and mental health while in college.
  • “This series will meet many students where they live — on Instagram — and share candid perspectives about how to overcome barriers," says ATTN: co-founder Matthew Segal.

The big picture: This isn't ATTN:'s first video series with a prominent political figure.

  • ATTN: launched an exclusive video series with former Vice President Joe Biden ahead of the 2018 midterms called “Here’s the Deal.” At the time, it was the first IGTV series to be hosted by a national U.S. politician.

The bottom line: The hope for Reach Higher is that the series will inspire other first-year college students who may find common ground and community among the first-year students being elevated in the series.

  • "By sharing their stories, they’re helping others see that the ups and downs of the first year of college are something everyone goes through — and they’re creating a supportive community for others facing similar challenges,” Obama said in a statement.

Go deeper

The hard math behind America's labor shortage

Data: Bureau of Labor Statistics, Congressional Budget Office; Chart: Axios Visuals

Yes, the pandemic has created unusual temporary labor market dynamics. But in the bigger picture, the 2010s were a golden age for companies seeking cheap labor. The 2020s are not.

The big picture: In the 2010s, the massive millennial generation was entering the workforce, the massive baby bo0m generation was still hard at work, and there was a multi-year hangover from the deep recession caused by the global financial crisis.

Advocates fret Roe v. Wade's 49th anniversary could be its last

Photo: Leigh Vogel/Getty Images for Women's March Inc

As Saturday marks the 49th anniversary of Roe v. Wade, the Supreme Court's landmark decision that legalized abortion access in the U.S., advocates warn the ruling is "more at risk now than ever."

The big picture: The Supreme Court in December heard a challenge to a Mississippi 15-week abortion ban that could throw Roe's survival into question, or at least narrow its scope.

Updated 14 hours ago - Politics & Policy

Omicron dashboard

Illustration: Brendan Lynch/Axios

  1. Health: Pfizer and Moderna boosters overwhelmingly prevent Omicron hospitalizations, CDC finds — Omicron pushes COVID deaths toward 2,000 per day — The pandemic-proof health care giant.
  2. Vaccines: The case for Operation Warp Speed 2.0 — Starbucks drops worker vaccine or test requirement after SCOTUS ruling — Kids' COVID vaccination rates are particularly low in rural America.
  3. Politics: Biden concedes U.S. should have done more testing — Arizona says it "will not be intimidated" by Biden on anti-mask school policies — Federal judge blocks Biden's vaccine mandate for federal workers.
  4. World: American Airlines flight to London forced to turn around over mask dispute — WHO: COVID health emergency could end this year — Greece imposes vaccine mandate for people 60 and older — Austria approves COVID vaccine mandate for adults.
  5. Variant tracker