Photo: ATTN:

Former First Lady Michelle Obama is partnering with the digital media company ATTN: to launch a video series on IGTV, Instagram's video platform.

  • “A Year of Firsts” shows inspiring stories about students navigating their first year through college.

Why it matters: The Obamas have maintained a strong media presence through civic media projects on newer tech platforms.

  • Last June, Michelle and Barack Obama's production company Higher Ground announced it would begin working with Spotify to produce podcasts.
  • In 2018, Higher Ground signed a multi-year deal with Netflix to produce TV shows and films that spotlight issues such as race, class, democracy and civil rights.

Details: The show will be produced by ATTN:, a media company that focuses on millennial video, in partnership with Reach Higher, an initiative founded by Obama during her time at the White House to inspire and support students to pursue higher education.

  • The first episode of the six-episode series will premiere exclusively on IGTV in mid-January. The last will appear in June.
  • ATTN: is working with the students directly to document their first year as they explore issues like the academic stress of college, making new friends, college affordability, and physical and mental health while in college.
  • “This series will meet many students where they live — on Instagram — and share candid perspectives about how to overcome barriers," says ATTN: co-founder Matthew Segal.

The big picture: This isn't ATTN:'s first video series with a prominent political figure.

  • ATTN: launched an exclusive video series with former Vice President Joe Biden ahead of the 2018 midterms called “Here’s the Deal.” At the time, it was the first IGTV series to be hosted by a national U.S. politician.

The bottom line: The hope for Reach Higher is that the series will inspire other first-year college students who may find common ground and community among the first-year students being elevated in the series.

  • "By sharing their stories, they’re helping others see that the ups and downs of the first year of college are something everyone goes through — and they’re creating a supportive community for others facing similar challenges,” Obama said in a statement.

Go deeper

37 mins ago - Health

SPACs are the new IPOs

Illustration: Aïda Amer/Axios

Churchill Capital Corp. III has agreed to acquire health-cost management services provider Multiplan at an initial enterprise value of $11 billion, as such deals continue to proliferate as alternatives to IPOs.

Why it matters: This is the largest special purpose acquisition company (SPAC) merger, and also includes the largest private investment in public equity (PIPE) associated with a SPAC. Existing Multiplan owners like Hellman & Friedman and General Atlantic will roll over more than 75% of their collective stake, and own over 60% of the public company.

Washington Redskins will change team name

Photo: Patrick McDermott/Getty Images

The Washington Redskins announced Monday that the NFL team plans to change its name.

Why it matters: It brings an end to decades of debate around the name — considered by many to be racist toward Native Americans. The change was jumpstarted by nationwide protests against systemic racism in the U.S. this summer.

3 hours ago - Health

Houston public health system CEO says coronavirus situation is "dire"

Houston's coronavirus situation is "dire, and it's getting worse, seems like, every day," Harris Health System CEO and President Dr. Esmail Porsa said Monday on MSNBC's "Morning Joe."

The big picture: Porsa said the region is seeing numbers related to the spread of the virus that are "disproportionately higher than anything we have experienced in the past." He noted that Lyndon B. Johnson Hospital's ICU is at 113% capacity, and 75% of its beds are coronavirus patients.