Meg Whitman. Photo by Andy Cross/Getty Image.

Veteran technology CEO Meg Whitman has accepted a new job, leading a new media company focused on short, scripted videos. Jeffrey Katzenberg, who founded and incubated the startup via his new WndrCo platform, will serve as chairman.

Bottom line: Whitman will launch the company with a pretty clean slate, giving her and Katzenberg the opportunity to learn from other platforms that are transitioning away from unscripted viral social videos to more thoughtful, episodic content.

Environment
  • Facebook is changing its algorithm to lower the rankings of short videos and content from publishers and brands. It's instead transitioning premium publishers over to its "Watch" platform, which will run short-form videos around 10-minutes in length as well as longer-form episodes around 30-minutes in length.
  • Whitman and Katzenberg expect their average videos to last between two and ten minutes.
  • YouTube is starting to use real people to vet all videos sold as part of its 'Google Preferred' ad offering, in an attempt to weed out crappy, short-form viral videos that aren't brand-safe. 
Backgrounder
  • Whitman's experience in state and national politics could be crucial in ensuring the streaming platform's success. Washington is currently divided on what the distribution landscape should look like for digital video, forcing publishers and platforms to think more strategically about how it manages the regulatory aspects of its business.  
  • Whitman and Katzenberg worked together years ago at The Walt Disney Co., while Whitman later served on the board of Katzenberg-founded DreamWorks. Prior to announcing her pending departure from HP Enterprise, Whitman was in the running to become CEO of Uber.

Note: Jeffrey Katzenberg is an investor in Axios, through WndrCo.

Go deeper

Updated 43 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 3 a.m. ET: 31,032,045 — Total deaths: 960,729— Total recoveries: 21,255,717Map.
  2. U.S.: Total confirmed cases as of 3 a.m. ET: 6,805,342 — Total deaths: 199,511 — Total recoveries: 2,590,671 — Total tests: 95,108,559Map.
  3. Politics: Testing czar on Trump's CDC contradictions: "Everybody is right" Ex-FDA chief: Career scientists won't be "easily cowed" by political vaccine pressure.
  4. Education: What we overlooked in the switch to remote learning.
  5. Health: The dwindling chances of eliminating COVID-19 — 7 states set single-day coronavirus case records last week.
  6. World: England sets £10,000 fine for breaking self-isolation rules — The countries painting their pandemic recoveries green.

Biden raises $141 million more than Trump

Combination images of President Trump and his 2020 presidential rival Joe Biden. Photo: Sarah Silbiger/Getty Images/Alex Wong/Getty Images

Joe Biden's campaign, the Democratic National Committee and joint fundraising committees raised $466 million cash on hand, the presidential candidate's team announced late Sunday.

Why it matters: President Trump's campaign raised $325 million cash on hand, his campaign communications director Tim Murtaugh announced Friday. In the spring, Biden was $187 million behind Trump and the Republican National Committee.

Virtual Emmys address chaotic year for American TV and society

Emmy Host Jimmy Kimmel during rehearsals Friday for the 72nd Annual Emmy Awards at the Staples Center in Los Angeles. Photo: Al Seib/ Los Angeles Times via Getty Images

The Emmy Awards Sunday night addressed the major U.S. issues this year — including the protests on systemic racism and police brutality, the wildfires engulfing parts of the West Coast, the census, the pandemic, essential works and the election.

Why it matters: Award shows have always addressed wider cultural issues, but this year — amid unprecedented stress and uncertainty — that trend has accelerated.