Meg Whitman joins media startup as CEO

Former HP CEO Meg Whitman
Meg Whitman. Photo by Andy Cross/Getty Image.

Veteran technology CEO Meg Whitman has accepted a new job, leading a new media company focused on short, scripted videos. Jeffrey Katzenberg, who founded and incubated the startup via his new WndrCo platform, will serve as chairman.

Bottom line: Whitman will launch the company with a pretty clean slate, giving her and Katzenberg the opportunity to learn from other platforms that are transitioning away from unscripted viral social videos to more thoughtful, episodic content.