Meg Whitman. Photo by Andy Cross/Getty Image.

Veteran technology CEO Meg Whitman has accepted a new job, leading a new media company focused on short, scripted videos. Jeffrey Katzenberg, who founded and incubated the startup via his new WndrCo platform, will serve as chairman.

Bottom line: Whitman will launch the company with a pretty clean slate, giving her and Katzenberg the opportunity to learn from other platforms that are transitioning away from unscripted viral social videos to more thoughtful, episodic content.

Environment
  • Facebook is changing its algorithm to lower the rankings of short videos and content from publishers and brands. It's instead transitioning premium publishers over to its "Watch" platform, which will run short-form videos around 10-minutes in length as well as longer-form episodes around 30-minutes in length.
  • Whitman and Katzenberg expect their average videos to last between two and ten minutes.
  • YouTube is starting to use real people to vet all videos sold as part of its 'Google Preferred' ad offering, in an attempt to weed out crappy, short-form viral videos that aren't brand-safe. 
Backgrounder
  • Whitman's experience in state and national politics could be crucial in ensuring the streaming platform's success. Washington is currently divided on what the distribution landscape should look like for digital video, forcing publishers and platforms to think more strategically about how it manages the regulatory aspects of its business.  
  • Whitman and Katzenberg worked together years ago at The Walt Disney Co., while Whitman later served on the board of Katzenberg-founded DreamWorks. Prior to announcing her pending departure from HP Enterprise, Whitman was in the running to become CEO of Uber.

Note: Jeffrey Katzenberg is an investor in Axios, through WndrCo.

Go deeper

Trump dons face mask during Walter Reed visit

Trump wearing a face mask in Walter Reed National Military Medical Center on July 11. Photo: Alex Edelman/AFP via Getty Images

President Trump wore a face mask during his Saturday visit to Walter Reed National Military Medical Center, according to AP.

Why it matters: This is the first occasion the president has appeared publicly with a facial covering as recommended by health officials since the start of the coronavirus pandemic.

Updated 29 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 5:30 p.m. ET: 12,607,510 — Total deaths: 562,338 — Total recoveries — 6,948,863Map.
  2. U.S.: Total confirmed cases as of 5:30 p.m. ET: 3,228,884 — Total deaths: 134,600 — Total recoveries: 983,185 — Total tested: 38,919,421Map.
  3. Public health: Jimmy and Rosalynn Carter: "Please wear a mask to save lives" Fauci hasn't briefed Trump on the coronavirus pandemic in at least two months — We're losing the war on the coronavirus.
  4. Food: How the coronavirus pandemic boosted alternative meat.
  5. Sports: Charge of "money grab" by college football.
  6. World: India reimposes lockdowns as coronavirus cases soar.

Supreme Court expands religious freedoms in schools, employment

Illustration: Sarah Grillo/Axios

The Supreme Court ended its term with a series of rulings on religion's role in schools, the workplace and access to health care.

Why it matters: The decisions elevated protections for people and employers of faith, while curtailing those of religion teachers, the nonreligious taxpayer and women who rely on their workplaces' health care plans for contraception.