Data: Magid; Note: Big 8 general entertainment services include Apple TV, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, Prime Video; Mid-tier general entertainment services include AMC+, Cinemax, Discovery+, MGM+, Starz. Chart: Danielle Alberti/Axios
Niche streaming services — which include apps like Crunchyroll, BritBox, and BET+ — have 60% higher resubscription rates in the U.S. than big general entertainment services like Netflix and Disney+, according to Magid.
Why it matters: These types of services are episodic, event-driven complements to bigger streamers. While their subscribers are the most likely to churn, they are also most likely to resubscribe.