In finding Google guilty for abusing its ad tech monopoly last year, a U.S. district judge must now determine which remedies to impose on the tech giant, possibly redefining the power balance across the digital ad ecosystem.
Why it matters: Sell-side platforms, such as Magnite, PubMatic and OpenX, all stand to benefit significantly should Google be forced to spin off its "network" ad business, which sells ads on other publishers' inventory.
