Data: Company filings; Chart: Naema Ahmed/Axios

Facing saturation and stiff competition in the U.S., media giants are planning to launch new streaming services internationally to accrue more subscribers.

The big picture: Growth in streaming video is exploding, particularly since the pandemic began, and media companies seem to see a lot of unclaimed territory out there. Streaming made up 25% of TV usage last quarter, up from 19% at the same time last year, according to Nielsen's latest total audience report.

Driving the news: A slew of TV networks announced new international streaming plans this week. Others offered more details about existing international plans.

  • Fox News says it's launching FOX News International, a new live streaming service that includes programming from Fox's two linear channels, Fox News and Fox Business, for $6.99 monthly. It will debut in Mexico August 20 and in Spain, Germany and the United Kingdom September 17. Fox says it will be available in 20 countries by the end of the year.
  • ViacomCBS said this week that it plans to launch a paid international streaming service in early 2021, starting with Australia, Latin America, and Nordic countries. It has yet to announce pricing but it revealed a few content plans, including exclusive premieres of all new Showtime series and CBS All Access originals.
  • Disney says it plans to launch a new general entertainment streaming service overseas in 2021. The service will include content from ABC, FX, Freeform, Searchlight, and 20th Century Studios.
  • Discovery recently announced plans for a new streaming service that will focus on non-fiction and unscripted content. The media giant has always had lots of streaming properties abroad, It's unclear whether the new service will be marketed to customers domestically, internationally, or both.

Yes, but: Growing international audiences presents challenges, like obtaining programming rights for different markets overseas. And even big media companies will still need to compete with massive tech companies like Netflix which have been investing in overseas expansions for years.

Go deeper

Media doubles down on sports betting

Illustration: Rebecca Zisser/Axios

Sports media companies are leaning further into sports betting as more states legalize the practice and the NFL and college football seasons kick into gear.

Driving the news: ESPN has entered into separate agreements with Caesars Entertainment and DraftKings, both of which include exclusive link integrations (i.e. affiliate partnerships) across ESPN's digital platforms.

Updated 45 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 9 p.m. ET: 31,1833,800 — Total deaths: 962,793— Total recoveries: 21,348,410Map.
  2. U.S.: Total confirmed cases as of 9 p.m. ET: 6,833,800 — Total deaths: 199,818 — Total recoveries: 2,615,949 — Total tests: 95,841,281Map.
  3. Health: CDC says it mistakenly published guidance about COVID-19 spreading through air.
  4. Media: Conservative blogger who spread COVID-19 misinformation worked for Fauci's agency.
  5. Politics: House Democrats file legislation to fund government through Dec. 11.
  6. World: U.K. upgrades COVID alert level as Europe sees worrying rise in infections — "The Wake-Up Call" warns the West about the consequences of mishandling a pandemic.

Sen. Cory Gardner on vacant Supreme Court seat: "I will vote to confirm"

Photo: Alex Wong/Getty Images

Sen. Cory Gardner (R-Colo.) will vote to confirm President Trump's nominee to replace the late Ruth Bader Ginsburg, he announced in a statement Monday.

Why it matters: The development is a win for President Trump and Senate Majority Leader Mitch McConnell (R-Ky.). It should mean Republicans are all but assured to have enough support to hold hearings for Trump's potential nominee.

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